Central Market Targeted Marketing Manger

Central Market•Dallas, TX

About The Position

Central Market is a specialty grocery that started in Austin, Texas in 1994, and has grown to multiple locations across the state. What makes Central Market one of the freshest markets in the country - Try a sumptuous selection of everything edible, for starters. We go straight to the source to bring you the finest food and drink the world has to offer. With hundreds of cheeses, thousands of wines, acres of produce, and aisles of experts, Central Market is a foodie’s wonderland. Our commitment beyond the plate is another reason we’re a cut above. We believe food is a way of uniting families and communities, of preserving cultures, and of starting new traditions. Each of our stores is a market in the truest sense and is a place to exchange goods, services, and ideas for those really into food. Job Summary: As a Targeted Marketing Manager II, you'll manage / be ultimately accountable for multi-channeled, targeted marketing campaign projects via direct mail, email, coupons, SMS, and push.

Requirements

of experience in project management
customer reporting
retail operations
traditional and digital marketing channels
Strong working knowledge of Salesforce Marketing Cloud (CRM), Tableau, Power BI
Understanding of marketing-related financial / operational aspects, specifically key performance metrics and financial drivers that help prioritize planning and decision-making
Advanced skills in MS Office (Word, Excel, PowerPoint) and programs / applications required by the job
Advanced communication skills
Advanced analytical skills
Ability to work in a collaborative, dynamic environment
Ability to manage multiple priorities and shift focus between projects / tasks
Ability to foster / mentor more junior members of the team
in a related field, or comparable experience

Responsibilities

Manages / executes campaign projects through post-campaign analysis; plans timelines, ensures they're met; develops / manages campaign strategy; owns targeted marketing campaigns and results
Ensures flawless set-up of campaign elements that directly impact budget, forecasting, and closed-loop reporting
Collaborates with Business Development Managers to understand business needs / opportunity areas to inform campaign strategy
Collaborates with creative, design, and development Partners to bring targeted marketing campaigns to life; ensures they meet intended business needs, stay on-brand, and put the customer first
Collaborates with Customer Data Analytics to inform strategy, customer targeting, test design, content, offers, and measurement plans, and deliver closed-loop results with actionable insights
Collaborates with Coupon Team on offer strategies
Collaborates with promotions team and Digital Tech Partners to create effective targeted offers
Finalizes creative briefs, marketing plans
Ensures adherence with process standards and channel best practices
Oversees / adheres to campaign budgeting
Applies financial / operational understanding to focus on key performance metrics / financial drivers to prioritize data-driven testing plans and make results-based decisions
Records / reports on pre- and post-campaign learnings
Creates / publishes executive-level summaries, annual plans, and roadmaps to drive awareness and understanding of department-level efforts