Taproom Marketing Manager-Kansas City

Big Grove Brewery•Kansas City, KS

About The Position

The Taproom Marketing Manager - Kansas City, will be responsible for location-specific marketing to drive guest traffic, build local relationships and partnerships, manage brand communications, lead graphic design and content creation, and delivery of the Big Grove brand experience to guests and colleagues at our taproom. This role is tasked with connecting our colleagues and guests with overarching Big Grove brand priorities and is accountable for driving revenue by creating marketing initiatives to get people in the door.

Requirements

Outgoing & Engaging
Presentation Skills/Public Speaking
Leadership Skills
Honesty/Integrity
Detail Oriented
High Communication
High Emotional Intelligence
Adaptable
Candidates must be local to the Kansas City market area and within a short commute of the taproom (Prairie Village, KS) with a deep understanding of the market. Remote work and/or relocation by Big Grove will not be considered.
Marketing and social/digital experience required
Graphic design experience is required with a preference for Adobe Creative Cloud

Nice To Haves

College degree or equivalent experience desired
Hospitality Background/Experience desired
2-5 years of experience working in the service industry preferred

Responsibilities

Lead, Manage, Accountable. The Taproom Marketing Manager will operate independently but may support cross-functionally with a team of roles related to marketing within the taproom, specifically the merchandise lead and the community coordinator.
Drive Taproom Experience: Deliver a best-in-class brand experience for our guests in our taprooms
Become a subject matter expert on Big Grove Brewery and its related products, brands, and services.
Responsible for both staff and consumer engagement and education in support of overall experience delivery, including sampling of products.
Photography and video capture of events and taprooms
Asset design (and/or willingness to learn) that utilizes the Adobe Creative Cloud platforms and its libraries of contents to create best in class marketing materials for use in taprooms and events
Management and growth of location-based social/digital platforms, and inbound customer messages and reviews.
Facebook, Instagram, Twitter, TikTok, Untappd, Constant Contact, Google My Business, Bing Places, Yelp for Business, Apple Business Connect, TripAdvisor and biggrove.com
Influencer & Social Media Engagement
Drive Taproom Performance: Support the achievement of key revenue and profitability targets while overseeing brand development in the taproom and the direct market area
Support key Brand Marketing sponsorships, initiatives, releases, and events as coordinated with the Taproom Marketing Director
Actively engage with local businesses, organizations, groups or individuals out in the local market to drive lead generation and taproom traffic through targeted promotions and relationship building
Work in coordination with the Event Manager to manage a CRM as it relates to local contact/leads for the local market area
Responsible for advertising and promotion and executional support for localized sponsorships
Ongoing coordination with the Store Director on key drivers of revenue generators for the taproom as well as review of goals as they relate to budget and guest count
Local Market Leader: be in the know about local events, happenings, or opportunities to put the brand in front of consumers or drive guests to the taproom
Community Management: Supports Big Grove for Good core mission by engaging and hosting local community organizations, developing and sustaining long-standing relationships, and in collaboration with the Events Manager and Big Grove for Good Community Manager; support of community-based events in the taproom and across our distribution markets.
Other Brand Responsibilities: based on the nature of our business, the needs of this role will vary both by location and through the calendar year. Must be adaptable to change.