Retail Marketing Coordinator - Kansas City Area

Hy-Vee, Inc.•West Des Moines, IA

19h

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About The Position

Responsible for developing and executing the marketing and communications strategy for Hy-Vee, Inc. retail locations.

Requirements

Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.
Must have the ability to perform logical or scientific thinking to solve problems; several abstract and concrete variables.
Strong interpersonal skills; ability to relate to and interact with people in a friendly, professional manner.
Excellent verbal and written communication skills.
Ability to identify problems, develop and execute solutions.
Must be able to report, write, or edit articles for publication; interview, counsel or advise people; and evaluate technical data.
Ability to interact with basic computer systems, including word processing, spreadsheet and email applications, as well as job-specific programs.
Bachelor’s degree in Marketing, Advertising, Communications or related area, or equivalent work experience preferred.
Proficiency with traditional marketing, including radio, television, newspaper, direct mail, out of home, CTV/OTT and event marketing preferred.
Five years of similar or related work experience.
Must be able to physically perform sedentary work: exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.
Sedentary work involves sitting most of the time.
Must be able to perform the following physical activities: stooping, kneeling, reaching, handling, grasping, feeling, talking, hearing and repetitive motions.

Responsibilities

Expert knowledge of traditional marketing, including but not limited to, television, radio, newspaper and direct mail, along with event marketing and other guerilla marketing tactics.
Organizes and executes various marketing promotions in alignment with corporate office.
Oversees the implementation of the company’s brand strategies and corporate marketing initiatives.
Communicates strategy, objectives and goals effectively with retail leadership teams.
Works with Regional Marketing Manager to build local sponsorships and community programs.
Responsible for pre-event planning and day of event execution for various community and sponsorship related events.
Reports on effectiveness and outcomes of promotions and campaigns on as needed basis to Regional Marketing Manager.
Prepare marketing activity reports and metrics for measuring program and campaign success.
Maintains a detailed content calendar in alignment with corporate office and regional stores.
Assists and approves the development of local advertising and placement.
Assists with Merchandising recommendations and execution for the region.
Communicates budgetary needs to Regional Marketing Manager.
Acts as spokesperson for the region for various media outlets as directed by Regional Marketing Manager.
Manages and assists with responses to customer service inquiries via email and social media.
Maintains Hy-Vee brand in all forms of marketing and advertising in alignment with corporate standards.
Performs consumer research and adapts content, placement and creative for best performance.
Stays informed about the market, industry trends, and the competitive landscape, while helping strategize and implement marketing, branding, and advertising plans.
Educates and trains store employees on traditional marketing best practices.
Reports to work when scheduled and on time.
Performs other job-related duties and special projects as required.