SVP, Sales and Sponsorships

Chicago Public Media•Chicago, IL

4d•$170,000 - $220,000

About The Position

We are seeking an entrepreneurial Senior Vice President, Sales and Sponsorship to join Chicago Public Media. This role is ideal for someone who thrives on creating new revenue opportunities, enjoys working across teams, and isn’t afraid to challenge the status quo of our current media sales systems. We want you to help us evolve our sponsorship and advertising businesses that are truly for the public of Chicago. The Senior Vice President, Sales and Sponsorship will develop and execute a comprehensive advertising and sponsorship strategy that manages campaigns across multiple channels and platforms. This position will build a collaborative structure that leverages CPM’s talent and opportunity in Chicago’s vast corporate and community spaces. This role will: Be aggressive and innovative in driving revenue in the digital advertising space that includes custom content, programmatic, streaming, newsletters, social and podcasts. Determine how to merge our radio, newspaper and digital sales teams, as well as advertising operations. Analyze market trends, set budgets, measure campaign performance to drive brand awareness and sales initiatives that have a big impact. Create seamless workflows and liaising between media agencies and account teams. Build out new sales channels as we innovate, including hyperlocal sales models, monetization of archives, and more. Partner with our Product team to optimize programmatic advertising, with a clear understanding that this revenue line comes second to membership. Work closely with executive leadership to manage the go-to-market narrative with key stakeholders. The role requires an analytical thinker who uses quantitative and qualitative data to develop strategies. The ideal candidate will have that competitive gene to help us build and grow a team of winners to exponentially grow revenue in new and innovative areas.

Requirements

Proven experience in sales leadership within the media industry, with a preference for candidates who have experience in digital, public radio or newspapers.
Demonstrated ability to close sales and strategically improve sales processes.
Exceptional ability in managing and developing sales talent, with a track record of motivating teams to exceed their targets.
Strategic thinker with excellent negotiation and relationship management skills.

Nice To Haves

Advanced degree preferred.

Responsibilities

Be aggressive and innovative in driving revenue in the digital advertising space that includes custom content, programmatic, streaming, newsletters, social and podcasts.
Determine how to merge our radio, newspaper and digital sales teams, as well as advertising operations.
Analyze market trends, set budgets, measure campaign performance to drive brand awareness and sales initiatives that have a big impact.
Create seamless workflows and liaising between media agencies and account teams.
Build out new sales channels as we innovate, including hyperlocal sales models, monetization of archives, and more.
Partner with our Product team to optimize programmatic advertising, with a clear understanding that this revenue line comes second to membership.
Work closely with executive leadership to manage the go-to-market narrative with key stakeholders.