SVP, Martech and SSC Technology

Risepoint

About The Position

Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs. Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs. The Business Technology organization delivers scalable, secure, and innovative digital products across the full student lifecycle, collaborating cross-functionally to meet Risepoint’s strategic goals. Role Overview Risepoint is at a pivotal moment in its journey to become an AI-native organization, delivering best-in-class experiences for students and university partners while maximizing outcomes and enterprise value. As a PE-backed organization, we have a unique opportunity to move quickly, stay laserfocused on value creation, and scale transformative capabilities. The Senior Vice President, Marketing and Student Success Technologies will report directly to the Chief Technology Officer. The role is a strategic, cross-functional executive leader responsible for the end-to-end technology platforms that power student acquisition, engagement, enrollment, and success. This role brings together leadership across Marketing Technology, CRM, and Student Success platforms, unifying digital experience, marketing automation, and omni-channel engagement under a single, outcome-driven technology vision. This role will work closely with the Student Journey Platform, Data, Enterprise AI, and other BT teams to deliver the broader vision for the organization. We are looking for a Technology Product Leader who will represent the business technology function and be a key strategic partner to the Marketing and Operations teams, ensuring technology enables growth, efficiency, personalization, and measurable ROI across the student journey—from first touch through enrollment and ongoing engagement.

Requirements

Bachelor’s or Master’s degree in Computer Science, or equivalent experience.
15+ years of enterprise technology leadership, including 10+ years leading multi-brand Martech and/or CRM platforms at scale.
Deep expertise in MarTech, CRM, and DXP ecosystems, including composable architectures in companies with $1B+ in revenue.
Strong experience with Salesforce (Sales, Service, Marketing Cloud)
Proven success leading marketing automation, omni-channel engagement, and lead lifecycle management.
Demonstrated experience applying AI/ML in marketing and CRM (e.g., personalization, content generation, predictive engagement, intelligent routing).
Experience supporting large-scale, customer-facing technology environments (500+ users).
Strong vendor management, architectural decision-making, and transformation leadership experience

Responsibilities

Define and lead the integrated enterprise technology strategy and roadmap for Marketing and Student Success Technologies, aligning platform investments to business value, growth outcomes, and operational efficiency.
Serve as the executive technology owner for complex, cross-functional initiatives across Martech, CRM, and digital engagement platforms.
Ensure platforms are designed for scale, flexibility, automation, security, and resilience, supporting 100+ brands and high-volume student engagement.
Lead system architecture and data migration conversations from the business technology function perspective.
From an enterprise system perspective, own the marketing technology ecosystem, including CMS/DXP, marketing automation, personalization, experimentation, analytics, SEO, and AI-powered content generation.
Lead the evolution of marketing automation systems to enable intelligent campaign orchestration, lead lifecycle management, and lower cost of acquisition.
Ensure the Martech stack enables higher organic discovery, AI-tool discoverability, and data-driven optimization to drive growth with reduced marketing spend.
Own the performance, stability, and evolution of Risepoint’s CRM ecosystem, including Salesforce Sales, Service, and Marketing Clouds.
Transform CRM into a true omni-channel engagement platform, supporting AI-enhanced workflows, predictive outreach, intelligent routing, and lead scoring.
Ensure CRM platforms effectively support contact center agents and student-facing teams with intuitive, scalable, and reliable systems.
Drive an AI-first strategy across Marketing and Student Success technologies by staying at the forefront of AI advancements and translating them into pragmatic, high-impact solutions.
Partner with data science and analytics teams to deliver predictive insights, real-time optimization, and intelligent automation across the student journey.
Identify opportunities to automate website creation, content generation, personalization, and engagement using AI-enabled tools, templates, and workflows.
Act as a key strategic partner to the Marketing and Operations team, ensuring technology platforms directly enable campaign execution, agent productivity, and student experience outcomes.
Serve as the primary technology leader for student-facing functions, translating business goals into scalable platform capabilities.
Collaborate closely with Business Technology, Marketing, Student Success, Operations, Product, Data, and Partner Management teams to ensure alignment and agility.
Partner directly with university partner IT teams to ensure platform compatibility, data integrity, security, and shared success metrics.
Establish governance, intake, and change management processes that balance speed, quality, and platform stability.
Ensure automation, security, compliance, and resilience are embedded into all platform capabilities.
Manage functional budgets, vendor relationships, and external partners, ensuring measurable ROI and accountability.
Build, mentor, and lead high-performing teams of product managers, engineers, analysts, architects, and administrators.
Foster a culture of pragmatic innovation, continuous improvement, and ownership—focused on delivering value fast while supporting long term sustainability.
Define and manage KPIs across platform stability, agent productivity, conversion, engagement, and student experience.