SVP Growth & Retention Marketing, Optum Rx

UnitedHealth Group•Eden Prairie, MN

8h•Hybrid

About The Position

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. The SVP, Growth & Retention Marketing is the enterprise accountable leader for an Optum Rx-wide growth lever (ORx)—owning strategy, investment, and performance across B2B and B2C audiences through driving a Performance Marketing capability. As ORx continues to scale and diversify growth across multiple business lines, products, and markets, the ability to drive coordinated, measurable growth across a highly diverse set of stakeholders has become a critical enterprise differentiator. This role exists to establish and govern the capability as a centralized, performance-driven growth engine across the enterprise, with accountability for enterprise alignment and performance governance across 12 CEOs / P&L owners. This leader holds decision authority over material marketing investments that directly impact revenue performance across businesses, including projected $16B+ in annual marketing-attributed revenue. This role owns the enterprise marketing investment pool across ORx, with accountability for allocation, optimization, and performance of spend. The SVP establishes and enforces ROI thresholds and investment guardrails, with authority to reallocate resources across business units and make enterprise-level tradeoff decisions to maximize growth, efficiency, and IOI performance. This role owns and scales enterprise growth capabilities, including ROI-measured demand generation, omni-channel engagement, lifecycle marketing, and performance media, enabled by AI-driven marketing systems. The SVP serves as a key member of the ORx, ORx Marketing, and Enterprise Marketing leadership teams, shaping how marketing drives enterprise value while building a high-performing, inclusive, and future-ready organization. This role spans the entirety of the ORx portfolio, leading growth and retention marketing results across all lines of business, including Optum Home Delivery, Specialty Pharmacy, Infusion Pharmacy, Community Pharmacies, ORx PBM, Optum GPO / Emisar, and Specialty Holdings. You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires within 30 minutes of an office in Minnesota or Washington, D.C., you'll be required to work a minimum of four days per week in-office.

Requirements

Bachelor’s degree
15+ years of proven success as a consumer-first, data-centric, digital-first, performance marketing leader driving measurable business outcomes
Demonstrated ability to own and drive enterprise-level growth strategies tied directly to financial performance
Success working side by side with the organization’s most senior C-suite executives
Proven experience managing large-scale marketing investments with accountability for ROI and business impact
Deep expertise in modern marketing platforms (Google / YouTube, Meta, LinkedIn, programmatic, CTV)
Solid track record of building and scaling B2B demand generation engines and enterprise marketing capabilities
Demonstrated ability to operate with decision authority in complex, matrixed organizations, aligning multiple stakeholders to enterprise outcomes
Proven ability to partner across sales, product, finance, and technology functions to deliver integrated growth strategies
Demonstrated ability to lead through ambiguity, drive transformation, and deliver results in complex environments
Exceptional leadership capability with experience building, developing, and retaining high-performing teams
Superior communication, executive presence, and influencing skills

Nice To Haves

MBA or Master’s Degree
Pharmacy and/or PBM industry experience
Based in New York, NY or Eden Prairie, MN
All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

Responsibilities

Own and govern the enterprise growth marketing investment portfolio, including allocation, optimization, and reallocation of spend across ORx business units to maximize enterprise growth and ROI
Set and enforce growth and retention strategy across business units, including defining priorities and standardizing approaches
Drive $16B+ in annual marketing-attributed revenue (projected) through integrated reputation, demand generation, conversion, and retention strategies across all audiences
Serve as the decision authority for cross-business growth initiatives, resolving tradeoffs and aligning investments to enterprise priorities
Lead the development and execution of integrated, omni-channel, data-driven go-to-market strategies across Pharma, B2B, B2C, and Provider segments
Own and continuously optimize the end-to-end audience lifecycle, from awareness and demand generation through engagement, conversion, retention, and loyalty
Drive marketing modernization, advancing data-driven, digital-first, and AI-enabled capabilities
Build and scale a best-in-class B2B demand generation engine and own the Global B2B performance marketing operating model as a shared enterprise capability across Optum Rx, Optum Insight, and Optum Financial—establishing skill maturity, scalable processes, global capabilities, and measurable performance systems
Establish marketing performance standards, including attribution models, ROI thresholds, and KPIs tied to revenue, retention, and IOI
Establish and lead a globally aligned marketing operating model, including development and scaling of global teams and capabilities
Act as a strategic advisor to senior executives, shaping enterprise growth strategies and ensuring marketing is positioned as a core driver of business value
Drive innovation and continuous improvement to accelerate growth and efficiency
Develop and execute enterprise workforce strategy, including attracting, retaining, and deploying top talent aligned to business priorities