SVP, CRM Services Growth Lead

PUBLICIS GROUPE • New York, NY

47d • Hybrid

About The Position

Team Overview The Publicis Connected CRM team accelerates transformation across the Groupe by integrating data, technology, and services to connect paid and owned channels. In partnership with Epsilon and select third-party providers, the team enables clients to deliver personalized customer experiences that drive engagement and growth. Role Overview Within the broader Connected CRM team, the CRM Services Growth team drives Publicis Groupe client adoption of CRM Strategy and Operations Managed Services for MarTech solutions across Publicis' client base The CRM Services Growth Lead role will serve as the dedicated Services sales leader for growth within existing accounts across Publicis Groupe agencies, enabling Publicis Groupe clients to achieve their broader business outcomes and at the same time, drive new capability services revenue for the Groupe The CRM Services Growth Lead will establish strong relationships with internal agency & client leadership, collaborate with the Groupe Media Solutions/Groupe Technology Solutions teams to facilitate up-sell and cross-sell opportunities, and continue to strengthen Groupe relationships with 3rd party MarTech and service providers The ideal candidate needs to possess a proven track record of building narratives that are focused on CRM service business outcomes, MarTech and services understanding, articulating the benefits to clients/client teams by demonstrating the value based outcomes of connected funnel CRM Services solutions. A deep understanding of the data, digital AdTech and MarTech landscape is key along with the ability to lead a cross-functional team. Additionally, an understanding of the CRM Services market landscape and experience selling CRM Services will be key. This individual and team will participate in a compensation structure that rewards achievement of CRM Services growth goals focused on driving holistic client and business growth.

Requirements

• 15+ years of data driven marketing services experience; 5+ years of media and CRM agency experience
• Knowledge of Groupe products/processes/people desired, or if new, strong experience in this area from previous roles
• Deep knowledge of the CRM Services and MarTech market landscape, and have the ability to develop narratives that connect media to owned experiences
• Experience selling CRM Services across strategy, analytics, marketing operations and/or creative
• Ability to lead and influence cross-functional teams
• B.A/B.S degree required

Responsibilities

• Serve as primary CRM Services Growth Lead across Publicis Groupe agencies, partnering closely to strategize, develop & execute against sales opportunities for CRM solutions/offerings
• Lead team of agency-aligned Services Growth Leads dedicated to selling strategy, analytics, marketing ops, and creative services across agencies and accounts
• Achieve quotas assigned by the Groupe annually across CRM services growth targets
• Lead CRM business development pursuits in collaboration with PDX agencies from initial cultivation through to contract signature
• Establish and execute a pipeline strategy for achieving sales targets through the appropriate stages of the sales cycle
• Cultivate a team-focused, collaborative mentality across support teams. Build and maintain strong relationships across Publicis, Epsilon and MarTech Partnership teams to ensure successful sales efforts and positive customer experience
• Update key stakeholders within ConnectedCRM and the Groupe growth team on achievements versus goals
• Identify and employ strategies to connect and cross-sell ConnectedCRM solutions to best serve clients
• Identify relevant CRM Services industry trends and client needs to inform Groupe services priorities/roadmap

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 5,001-10,000 employees