CRM Lead

UCBAtlanta, GA
21h$148,000 - $194,300Hybrid

About The Position

Make your mark for patients We are looking for a Insights to Impact CRM Lead who is intellectually curious, self-driven, and adaptable to join our Ecosystems Operations team , based in our Atlanta, Georgia office in the United States. This hybrid position requires a minimum of 40% on site presence. About the role You will manage the CRM system from a business perspective, being the central contact for all strategic, tactical, and training related issues for the CRM system. The I2I CRM Lead integrates perspectives from end users across the organization and leads their team to deliver optimal user experience and drive the development of new capabilities. Who you’ll work with You will work with Sales, Marketing, Medical, Market Access, Compliance, Customer Data Operations Team, Brand teams, Operations, IT and other internal end users. Externally, you will work with our CRM software provider, as well as consultants and vendors. What you’ll do Lead and develop a CRM team : Manage, coach, and support CRM Business Partners, handling all aspects of people management. Drive collaboration : Build strong relationships across departments (sales, marketing, medical, market access, etc.) and externally to ensure effective CRM evolution and alignment. Strategic partnership : Work closely with the external CRM software provider, IT system owner, and Patient Value Unit stakeholders to shape the CRM system’s long-term roadmap and strategic decisions. Architect the future of our global CRM ecosystem by leading the evaluation, selection, and operationalization of our next-generation CRM platform (Veeva or Salesforce) as our current Veeva/SF partnership sunsets within the next five years. Collaborate with global and regional stakeholders (including IT, business units, and external partners) to shape the CRM roadmap, operationalize the migration, and deliver a scalable, future-ready solution. Oversee system changes : Coordinate with IT to plan, deliver, and adopt updates, modifications, and best practices. Champion user experience: Identify and act on opportunities to improve end user experience, respond to user inquiries, and ensure high engagement and value from the CRM system. Governance and compliance : Act as Process Data Owner, document policies, lead the CRM Change Advisory Board, and ensure compliance with business procedures. Training : Own the creation, delivery, and certification of end user training for the CRM system. Data integration : Partner with the Customer Data Operations team to ensure seamless integration between sales incentive compensation, CRM, and reporting systems.

Requirements

  • Bachelor’s degree or higher in finance, business, or engineering or any of relevant discipline such as Business technology, Information management, Business analytics, Operations management, or MBA
  • 10+ years minimum experience working in the Pharmaceutical industry
  • 5+ years minimum experience working with a CRM system
  • Project management experience working in a cross functional team
  • Experience with platform migrations or large-scale implementations
  • Familiarity with CRM governance and data compliance standards
  • Excellent communication and negotiating skills with people at different levels (both verbal and written)

Responsibilities

  • Lead and develop a CRM team
  • Drive collaboration
  • Strategic partnership
  • Architect the future of our global CRM ecosystem by leading the evaluation, selection, and operationalization of our next-generation CRM platform (Veeva or Salesforce) as our current Veeva/SF partnership sunsets within the next five years.
  • Oversee system changes
  • Champion user experience
  • Governance and compliance
  • Training
  • Data integration
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