Support Specialist Go to Market

Caesars Entertainment•Las Vegas, NV

23h

About The Position

The Marketing Campaign Planning Specialist is a highly empowered operator who serves as the engine behind Caesars Digital’s go‑to‑market process. This role is intentionally designed for a strong self‑starter—someone who punches above their weight, takes ownership, anticipates needs, and drives forward momentum across complex, fast-moving campaigns.

Requirements

1+ year experience in marketing coordination, project management, campaign operations, or related field
Strong organizational skills with a bias toward structure and process
Ability to manage multiple parallel workstreams and tight timelines
Excellent communication and detail orientation
Familiarity with marketing channels (Paid Media, CRM, Social, etc.) preferred
A proactive, solutionoriented operator who sees around corners
Strong collaborator who builds relationships across teams
Comfortable working in fastpaced, highly crossfunctional environments
Bachelor’s degree preferred but not required

Nice To Haves

Experience with project management systems, asset management tools, or creative ticketing platforms a plus
Online gaming, sports, or entertainment experience a bonus

Responsibilities

Maintain the centralized GTM calendar across major campaigns, promotions, launches, and state activations.
Drive campaign milestones, deadlines, deliverables, and cross functional handoffs with a high level of autonomy.
Partner with Channel Leads (Paid Media, Affiliate, SEO, Organic Social, CRM/Lifecycle) to confirm readiness for every campaign.
Proactively ensure channel teams have finalized briefs, targeting guidance, final creative, offer details, and audience definitions needed to activate.
Identify risks, blockers, and misalignments early—and escalate with recommended solutions.
Serve as the operational connective tissue between Creative, Media, CRM, Product, Analytics, Brand, and Legal.
Confidently summarize key campaign details, distill complexity, and ensure the right teams have the right information at the right time.
Lead preparation for cross functional campaign meetings, including agendas, action logs, and follow through.
Submit and manage creative requests through The Source and external agencies, ensuring briefs are accurate, complete, and strategically aligned.
Track creative progress, manage timelines, follow up on deliverables, and ensure assets move quickly through approval flows.
Maintain an organized library of campaign assets, versions, and final deliverables.
Keep the campaign pipeline organized, ruthlessly prioritized, and transparent to stakeholders.
Support improvements to GTM processes, intake forms, templates, and workflows.
Maintain documentation including briefs, timelines, deliverables, GTM summaries, and channel activation checklists.
Take ownership of ad hoc requests for campaign coordination, GTM documentation, and cross team alignment.
Coordinate with Analytics and Channel Leads to collect post campaign results, insights, and recaps.
Maintain a repository of key learnings that inform future GTM planning.
Support preparation of campaign readouts by organizing inputs and formatting slides.