Supervisor, SEM
About The Position
The Opportunity Step into a role where your expertise shapes the future of health media. As Supervisor, SEM & Emerging Media, you'll architect high‑impact omnichannel strategies-spanning SEM, Programmatic, YouTube, and Contextual-to elevate brand performance and directly influence patient outcomes. This is your opportunity to lead a talented team, drive innovation, and turn sophisticated data into meaningful, measurable results. What You'll Do • Own strategy and performance for SEM, Programmatic, YouTube, Contextual and emerging channels; set KPIs aligned to brand goals • Lead client strategy and reporting discussions; tell a clear results story with insights and next best actions • Direct junior team workflow and QA deliverables to hit deadlines and exceed performance targets • Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and qualified conversions • Partner with analytics and media teams to design measurement plans and dashboards • Collaborate with partner agencies to align on strategy, activation, and optimization roadmaps • Mentor and upskill the team on best practices across SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword research, write ad copy, and fine-tune campaigns hands-on • Contribute thought leadership on marketplace shifts, privacy, and platform updates impacting clients and CMI • Identify integration opportunities across SEM, SEO, and Social to strengthen full-funnel performance • Evolve processes, capabilities, and deliverables across SEM & Emerging Media
Requirements
- 4+ years leading Paid Search or Programmatic campaigns; deep platform fluency (Google Ads, Bing, SA360; DSPs such as The Trade Desk)
- Proven leadership: mentoring, workflow management, quality control, and stakeholder management
- Strong quantitative analysis, web analytics proficiency (Google Analytics, Adobe/Omniture), and advanced Excel (pivot tables, v-lookups)
- Expert communication and presentation skills; concise storytelling for technical and non-technical audiences
- Experience defining KPIs, building measurement plans, and making data-driven decisions
- Healthcare/pharma experience or strong aptitude for regulated markets and privacy-first practices
Nice To Haves
- Contextual, video/YouTube, and programmatic experience; organic SEO knowledge is a plus
Responsibilities
- Own strategy and performance for SEM, Programmatic, YouTube, Contextual and emerging channels; set KPIs aligned to brand goals
- Lead client strategy and reporting discussions; tell a clear results story with insights and next best actions
- Direct junior team workflow and QA deliverables to hit deadlines and exceed performance targets
- Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and qualified conversions
- Partner with analytics and media teams to design measurement plans and dashboards
- Collaborate with partner agencies to align on strategy, activation, and optimization roadmaps
- Mentor and upskill the team on best practices across SEM, Programmatic, Contextual and YouTube; support onboarding
- When needed, execute keyword research, write ad copy, and fine-tune campaigns hands-on
- Contribute thought leadership on marketplace shifts, privacy, and platform updates impacting clients and CMI
- Identify integration opportunities across SEM, SEO, and Social to strengthen full-funnel performance
- Evolve processes, capabilities, and deliverables across SEM & Emerging Media
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
