Supervisor, Local Tactical Planning

PUBLICIS GROUPE•New York, NY

53d

About The Position

Ignite your career as an Associate Director, Local Tactical Planning in the Publicis Media Exchange! As an experienced Media Investment Professional, you already know that Local Media is dynamic and more important than ever, providing clients with market specific strategies that maximize results while reducing waste. Publicis Media Exchange has re-imagined Local bringing together our Collective, Spark, Starcom, and Zenith agency brands. Discover the difference that PMX has to offer. Join our team and you could be doing your best work on behalf of our envied client roster. The Publicis Media Exchange tactically plans and activates across all local media channels too, including Television, Radio, Traditional OOH, Streaming Audio, Digital Video (OTT/CTV/VOD), and Digital & Programmatic OOH. Our tactical planning roles are the critical thread translating the communication goals to tactical plans and outcomes. In this role your passion for learning marketplace nuances and local dynamics will be pivotal to our success.

Requirements

5-7 years of experience negotiating Local Video and Local Investment with specific knowledge of Television and Radio
communicate well and are great with people
proven leader, who is approachable, collaborative, responsible and accountable
exhibit sharp attention to detail and have strong math skills
advanced knowledge of Excel and experience with OX and Prisma media platforms
strong understanding of local media measurement (Nielsen and Comscore)

Responsibilities

Create and activate smart, effective, inclusive and efficient advertising solutions in your assigned local markets (typically mid-top ranked and/or mid-top complexity).
Have a sound understanding of forecasting and various measurement methodologies
Successfully Supervise assigned Negotiators to manage timelines, client guidelines, and ensure key performance metrics are achieved.
Oversee and review completed buys for activation approval.
Successfully Supervise assigned Negotiators to manage campaign performance reporting and total agreement fulfillment.
Collaborate with Client Leads to develop, maintain and communicate needs and deliverables.
Cultivate relationships with partners/vendors that add value for our clients.
Be an expert on the individual nuances in your assigned markets and know how to utilize market strengths to our client's best advantage.
Be an expert on the leading local buying platforms and tools.
Collaborate with the team to share your knowledge and to further develop your skills and the skills of other team members.
You will have the full support of our Management to fuel your growth and maximize your potential.
You will have access to additional training on a vast library of advertising content.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume