Summer Intern - Wrangler Brand Marketing, Social Media - Influencer

Kontoor Brands, Inc. • Greensboro, NC

19d

About The Position

The Wrangler Brand Social Media Influencer Marketing Intern will support the Social Media team in building and executing influencer campaigns with a focus on increasing awareness and affinity for the Wrangler brand. This role will work directly with our brand and ecommerce teams to help support the execution of influencer and seeding campaigns that will live across social media platforms. This person will work as part of the team to support key brand initiatives and product stories, preparing influencer briefing materials, assisting in influencer identification and communication, and ideating campaigns. They will support strategic social marketing plans and help bring them to life. The ideal candidate must be curious, passionate about influencer marketing and social media, organized, and a natural problem-solver who thrives in a dynamic, fast-paced environment.

Requirements

• Excellent interpersonal and communication skills, both written and verbal
• Proactive, creative, and solutions-oriented attitude
• Project management and time-management skills for juggling multiple time-sensitive deliverables simultaneously
• Strong Microsoft Word, Excel, and PowerPoint skills
• Familiarity with social media platforms Instagram, Facebook, and TikTok.
• Must be local or willing to relocate to Greensboro, NC
• Currently enrolled in an accredited undergraduate program at a College/University and able to receive a paid internship
• Eligible to work in the US without restrictions
• Have previously demonstrated leadership skills through school, extracurricular activities and/or community involvement
• Exceptional at taking on challenges and using your particular set of skills to create solutions
• A self-starter, ability to work with others in a team environment, with a passion for helping others
• Knowledgeable of Microsoft Office (Excel, Word, PowerPoint, Teams, etc.)

Nice To Haves

• Additional familiarity with Reddit, Pinterest, and Snapchat preferred
• Keen eye for detail

Responsibilities

• Assist in the execution of influencer and seeding campaigns for Wrangler and key Wrangler partners.
• Work with cross functional teams to develop campaign briefs, product look books, and generate creator leads.
• Support new campaigns from ideation to execution, including but not limited to strategy, campaign setup, orders, and influencer communication.
• Maintain regular correspondence with relevant internal partners, outside agencies, and contracted influencers to ensure on-time deliverables.
• Maintain organization of influencer lists, order tracking, and influencer communications.
• Research influencers in the apparel and Western spaces, focusing on identifying trends and different competitor strategies across platforms.

Benefits

• Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees