Social Media & Influencer Marketing Coordinator

Blue Nile•New York, NY

14d•$26 - $30

About The Position

We’re looking for a motivated and creative Social Media & Influencer Marketing Coordinator to support our growing marketing team. In this role, you’ll help manage day-to-day social media activities, assist with influencer campaigns, and support content production for our brand. You’ll gain hands-on experience in content creation, community management, and influencer relations while contributing to exciting brand campaigns across multiple platforms.

Requirements

1+ year of experience in social media, marketing, communications, or related field (internships count!).
Strong understanding of social platforms, trends, and creators (especially TikTok, Instagram, and YouTube).
Excellent writing and communication skills with attention to detail.
Highly organized and able to manage multiple tasks and deadlines.
Comfortable working in a fast-paced, creative environment and eager to learn.
Demonstrated experience creating motion graphics for digital and social media content.

Nice To Haves

Experience using social scheduling or analytics tools (e.g., Later, Sprout, Hootsuite, Planoly, or Meta Business Suite).
Familiarity with influencer platforms or CRMs (e.g., AspireIQ, GRIN, Upfluence).

Responsibilities

Assist in planning, scheduling, and publishing social media content across key platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest, etc.).
Help brainstorm creative content ideas that align with current trends and brand campaigns.
Support content creation, including organizing shoots, booking shoot locations, helping capture behind-the-scenes content, and coordinating with photographers.
Manage product for social shoots — track inventory, organize pulls, and ensure products are ready for content and influencer gifting.
Monitor and engage with our online community by responding to comments and messages in a timely, brand-appropriate way.
Assist in identifying and researching potential influencers and creators that align with the brand.
Support influencer outreach, gifting, and campaign coordination (briefs, tracking posts, collecting performance metrics).
Help maintain the influencer database and track key details like rates, deliverables, and content links.
Assist with influencer and content budget management, including tracking spending, updating budget sheets, ensuring costs stay within plan and flagging overages or efficiencies.
Help gather and organize performance data for social media and influencer campaigns.
Support the creation of weekly and monthly performance reports to share key learnings and recommendations.
Keep an eye on social trends, viral moments, and competitor activity to share inspiration with the team.