Summer Intern, Social Media

goop • Santa Monica, CA

16h • Hybrid

About The Position

This role offers a hands-on opportunity to learn and grow within a collaborative, creative social team. As a Social Intern, you’ll support the day-to-day execution that brings our channels to life—from engaging with our community to contributing to content development. The social team plays a key role in shaping how the brand shows up, fostering connection, driving engagement, and supporting broader marketing objectives. This position reports to the Director of Social Media and partners closely with the wider team.

Requirements

• A strong interest in social media, especially TikTok and Instagram, and an understanding of what resonates on each platform.
• A passion for beauty, wellness, and storytelling, with a natural sense of aesthetic and tone.
• Organized and detail-oriented, with the ability to manage multiple small tasks at once.
• Some experience creating or editing short-form content (TikTok, Reels, or similar).
• Curious and analytical, with an interest in understanding performance and trends.
• A thoughtful communicator who enjoys working collaboratively.
• A positive, proactive attitude and a willingness to jump in and learn.
• Currently enrolled in a relevant undergrad (entering Junior or Senior year) in a related area of study and able to receive course credit with proper documentation.

Responsibilities

• Assist with TikTok content creation and editing, helping source creators, collaborators, and formats that feel fresh and aligned with our voice.
• Support community management by monitoring comments and DMs, engaging thoughtfully with our audience, and identifying meaningful UGC to share.
• Support day-to-day social operations, including organizing content libraries, assisting with product orders, and helping prep for shoots.
• Help track social performance by pulling basic analytics, keeping an eye on trends, and sharing insights and opportunities.
• Research and gather content inspiration to help inform upcoming posts and creative direction.

What This Job Offers

• Job Type: Part-time
• Career Level: Intern
• Education Level: No Education Listed
• Number of Employees: 251-500 employees