Summer Intern, PEOPLE App

People Inc•New York, NY

3d•$20 - $20•Onsite

About The Position

About the People Inc. Summer Internship Program: The People Inc. Summer Internship Program is a 9 week full time, paid program that runs from June 9th - August 8th, based out of our New York office. The intern program consists of hands-on learning opportunities to create work that has an impact on the business, along with workshops in preparing you for post-college life (resume / interviewing) plus fun events throughout the summer! People Inc. is committed to diversity, equity and inclusion and representing the communities that we serve. We strongly encourage BIPOC and LGBTQIA students to apply. Deadline to Apply: Monday, January 26, 2026 Eligibility Requirements: Internships are available to current Sophomores, Juniors and Seniors at an accredited college or university You must be available to work full time for the entire 9 weeks of the program in the NY office, 3 days a week You must have access to your own housing and transportation to/from the NY office About the Team: The PEOPLE app brings the iconic storytelling, exclusives, and pop culture energy of PEOPLE to an entirely new platform — with a focus on daily discovery, interactive content, and dynamic user experiences. Our marketing team helps make that happen by building and executing campaigns that grow our audience and keep users coming back every day. From promoting daily PEOPLE Games, exclusive news and behind-the-scenes content, the marketing team collaborates with editorial, social, and product teams to create smart, creative strategies that drive installs, engagement, and brand love. About the Role: The marketing intern supports the team in planning and executing campaigns that drive app installs and user engagement. The intern will help to develop and optimize promotional assets, monitor campaign placements across email, homepage, and social, and track performance metrics using internal dashboards. They also contribute to creative testing, competitor and campaign analysis, and participate in brainstorms for growth and retention initiatives. This role will be a good fit for the creatively-oriented, the analytically-oriented, or the intern who wants experience in both!

Requirements

Excellent communication, time management, and organizational skills.
Open to new challenges and excited to grow within a fast-paced, expanding, and constantly evolving organization
Creative and driven self-starter that can take direction and run with it, asking questions up front to ensure you’re able to complete the task successfully
Motivated problem solver who will proactively troubleshoot and create solution
Experience with Google & Microsoft Suites

Nice To Haves

Some experience with digital media is a plus but not required

Responsibilities

Support campaign development and execution to drive app installs and engagement.
Assist in creating and optimizing promotional assets across email, homepage, and push channels.
Help develop and test creative assets and messaging for marketing campaigns.
Monitor placements and summarize performance metrics using internal dashboards.
Contribute to competitor research, campaign tracking, and growth brainstorms.

Benefits

medical
dental
vision
prescription drug coverage
unlimited paid time off (PTO)
adoption or surrogate assistance
donation matching
tuition reimbursement
basic life insurance
basic accidental death & dismemberment
supplemental life insurance
supplemental accident insurance
commuter benefits
short term and long term disability
health savings and flexible spending accounts
family care benefits
a generous 401K savings plan with a company match program
10-12 paid holidays annually
generous paid parental leave (birthing and non-birthing parents)
voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance