Summer Intern, Loyalty & CRM

e.l.f. Beauty • New York, NY

2d • $20 - $20

About The Position

The Summer Intern, Loyalty & CRM will support Beauty Squad operations with a primary focus on gamification, community engagement, and personalized customer journeys. This role offers hands-on experience with loyalty programs, branded content, and data-driven engagement strategies that help deepen customer relationships and drive long-term value.

Requirements

• Must be available for the full internship period: June 1st - August 28th
• Must be a rising junior or senior at the time of the internship
• Currently pursuing a degree in Marketing, Business, Communications, or a related field
• Proficiency in Microsoft Excel and PowerPoint
• Strong analytical skills with attention to detail
• Highly organized with the ability to manage multiple tasks
• Interest in loyalty, CRM, marketing, or consumer brands
• Passion for beauty and skincare

Responsibilities

• Support day-to-day Beauty Squad operations, including member communications, reward campaign setup, QA, and post-campaign analysis
• Analyze loyalty data to identify trends, opportunities, and areas for improvement across badges, challenges, and games
• Monitor industry trends and competitor strategies to recommend enhancements related to gamification and community engagement
• Assist in managing branded content designed to collect zero-party and first-party data to personalize the customer journey and build robust customer profiles
• Support the creation and maintenance of branded content such as quizzes, surveys, and lead-capture experiences
• Contribute to reporting and insights to help inform ongoing loyalty and CRM strategy

What This Job Offers

• Career Level: Intern
• Number of Employees: 501-1,000 employees