Summer Intern - Digital Marketing

Towne Family of Companies•Suffolk, VA

12d

About The Position

Essential Responsibilities Email - Assist where needed in the following areas: Create internal email content/communications. Monitor email reporting and optouts. Assist with maintaining onboarding email campaigns. Assist with development of email newsletters. Assist with email reporting TowneConnect - Assist where needed in the following areas: Assist with TowneConnect content development and page layouts. Provide aid to business lines in managing their pages. Post content to the video Stream Channel. Website Content Updates - Assist where needed in the following areas: Develop and create other pages as assigned. Search Engine Optimization research and content planning Digital Asset Development - Assist where needed in the following areas: Develop and maintain assets for digital advertising campaigns and sponsorship ads/programs. Sort, tag, and file assets in the waiting room Social Media - Assist where needed in the following areas: Assist social media specialist with video creation, editing and content development Social media reporting Social media channel optimization tasks (update YouTube video descriptions, profile updates, etc.) Core Responsibilities - Assist where needed in the following areas: Understand and comply with bank policy, laws, regulations, and the bank’s BSA/AML Program, as applicable to your job duties. This includes but not limited to; complete compliance training and adhere to internal procedures and controls; report any known violations of compliance policy, laws, or regulations and report any suspicious member and/or account activity. Adheres to applicable federal laws, rules, and regulations including those related to Anti-Money Laundering (AML) and the Bank Secrecy Act (BSA) Other duties as assigned

Requirements

Must have completed at least 2 years in a college program related to Marketing, Advertising, Communications, and be enrolled in college.
1-year minimum experience with digital marketing initiatives including website work, email marketing and online design work
Embraces the Towne Spirit: Reaffirms the brand, and the story of friendships and relationships, in new and existing markets.
Strong computer literacy: Adobe Suite (Photoshop + Illustrator, InDesign and Premiere Pro is a plus), SharePoint, Microsoft Office.
Knowledge of basic video editing
Some CMS experience
Highly organized and detailed oriented

Nice To Haves

Some Financial Services/Banking experience/knowledge
Excellent copywriting and copy-editing skills for web and email.
Project management experience

Responsibilities

Create internal email content/communications
Monitor email reporting and optouts
Assist with maintaining onboarding email campaigns
Assist with development of email newsletters
Assist with email reporting
Assist with TowneConnect content development and page layouts
Provide aid to business lines in managing their pages
Post content to the video Stream Channel
Develop and create other pages as assigned
Search Engine Optimization research and content planning
Develop and maintain assets for digital advertising campaigns and sponsorship ads/programs
Sort, tag, and file assets in the waiting room
Assist social media specialist with video creation, editing and content development
Social media reporting
Social media channel optimization tasks (update YouTube video descriptions, profile updates, etc.)
Understand and comply with bank policy, laws, regulations, and the bank’s BSA/AML Program, as applicable to your job duties
Complete compliance training and adhere to internal procedures and controls
Report any known violations of compliance policy, laws, or regulations and report any suspicious member and/or account activity
Adheres to applicable federal laws, rules, and regulations including those related to Anti-Money Laundering (AML) and the Bank Secrecy Act (BSA)
Other duties as assigned