Digital Marketing Intern

JACOBS PILLOW DANCE FESTIVAL INC•Becket, MA

5d•$0 - $3,150•Onsite

About The Position

Jacob’s Pillow seeks a proactive and detail-oriented Digital Marketing Intern to support the organization’s digital marketing efforts and enhance its dynamic digital presence. Reporting to the Digital Marketing Manager, this intern will also work closely with the Director of Marketing and Digital Marketing Coordinator, contributing to a collaborative team focused on expanding audience reach through strategic digital initiatives.

Requirements

Creative and adaptable, able to work both independently and collaboratively.
Strong interest in digital marketing within arts and culture organizations.
Interest in email marketing, website content management, and graphic design.
Willingness to learn and grow in a dynamic, fast-paced environment.
Basic understanding of digital marketing principles.
Strong written communication
Creativity and ability to propose new ideas; understanding of basic graphic design principles.
Detail-oriented with strong organizational skills and ability to manage multiple projects and deadlines effectively.
Collaboration and teamwork across departments/teams.
Committed to a culture of continuous learning and growth, with a focus on advancing Inclusion, Diversity, Equity, Accessibility, and Belonging efforts, while fostering a welcoming, equitable, and supportive environment where everyone feels valued.

Nice To Haves

Experience with design tools such as Canva, Adobe Creative Suite or similar.
Familiarity with email marketing platforms (e.g., Mailchimp, Prospect2) or willingness to learn.
Interest in developing skills in copywriting, visual layout, and campaign management.
Interest in visual storytelling and writing in a consistent brand voice.

Responsibilities

Draft compelling, on-brand copy for email campaigns and create layouts that reflect Jacob's Pillow’s visual identity and messaging.
Assist in the planning, scheduling, audience segmentation, and review routing for campaigns.
Support on the design of visually engaging assets for email campaigns, ensuring alignment with the Pillow’s brand style and enhancing the overall impact of each message.
Coordinate with teams across the organization to integrate content into campaigns that promote specific events and programs.
As skills develop throughout the internship, the intern will build campaigns independently, including copywriting, designing layouts, and managing the review process across multiple stakeholders.
Update and maintain program pages, event listings, and the calendar on the Jacob’s Pillow website, ensuring accuracy and timeliness.
Develop writing skills by contributing blog posts that highlight key programs, artists, and events, improving SEO and user engagement.
Brainstorm and propose creative new blog content ideas that align with Jacob’s Pillow’s mission and audience interests.
Create and update design elements for email campaigns, campus screens, event slideshows, and other digital platforms.
Assist the Digital Marketing Manager in fulfilling digital design and visual storytelling requests.
Assist the Digital Marketing team in managing livestreamed performances throughout the summer.
Engage with livestream viewers, providing real-time support to enhance the virtual audience experience.
Help manage the Pillow's general email inbox for technical support inquiries from viewers.
Provide support during on-campus events by assisting Digital Marketing Coordinator with digital signage, enhancing the visitor experience through clear and cohesive messaging.
Represent Jacob’s Pillow at select on and off-site events, assisting with community outreach and brand awareness efforts.
As a member of the intern class, you will be required to participate in general festival-related duties that aim to broaden your scope and understanding of the various arts administration roles that exist within this field as time allows and requirements evolve. These will include but are not limited to giving campus tours, golf carting patrons, handing out tickets at will call and other ways to interact with guests, moving chairs, setting up for events, errands, and transporting artists.
5-8 hours a week will be dedicated to participating in weekly seminars, career building conversations, attending dance classes, lectures, and performances.