Summer 2026 - Industry & Vertical Solutions Marketing Intern

SAS • Cary HQ, NC

16d • Hybrid

About The Position

We have multiple Marketing roles posted. Please apply to a max of 2 positions. Nice to meet you! We’re the leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligence – and questions into answers. If you’re looking for a dynamic, fulfilling career with flexibility and a world-class employee experience, you’ll find it here. We’re recognized around the world for our inclusive, meaningful culture and innovative technologies by organizations like Fast Company, Forbes, Newsweek and more. What you’ll do Looking for that internship? The game-changing one that’ll help you learn, grow, and chart your path forward? You’ll find it at SAS. Our interns aren’t coffee runners – they do real, meaningful work. Our award-winning internship program is focused on development, culture, and community. We’ll help you grow professionally, find (or further) your passion, and make memorable connections that last beyond the summer. In this role, you’ll be an integral part of Global Industry & Vertical Solutions Marketing — the team that serves as the strategic connector between product, sales, and customer success, translating SAS capabilities into clear customer value and fueling industry relevance, innovation, and revenue. You will gain exposure to a wide range of marketing disciplines, including market strategy, positioning and messaging, campaigns and content, digital strategy and design and more. Industry & Vertical Solutions Marketing is responsible for the global industry marketing strategy of all the industries SAS serves, as well as the corresponding portfolio of solutions and services. This ensures that offerings target the right audience with the right messaging through the right channels to address buyer needs. Industry marketing leverages a deep understanding of buyers and their needs to identify opportunities for growth, collaborate on developing a go-to-market plan, research buyer personas, and craft messaging that helps other marketing functions generate awareness and demand. This team is a critical component of sales success, equipping account teams with the knowledge necessary to convert marketing leads into closed revenue. We are seeking a customer-obsessed problem solver, a disruptor, and someone who is ready to make a marked improvement to how SAS shows up to customers and prospects through digital means and creative content. Must have a desire for continuous improvement, along with a restless curiosity and a natural inclination to lead.

Requirements

• You are an undergraduate student studying Marketing, Business, Communications, Digital Media, Data/Analytics, Computer Science or related field; not graduating prior to December 2026
• Efficient organizational skills and ability to work independently to organize unstructured information and respond timely manner to critical work tasks
• Professional writing skills and verbal communication, including keen attention to detail
• Ability to manage multiple tasks and work towards achieving long-term goals
• You’re curious, passionate, authentic and accountable. These are our values and influence everything we do.
• Strong communication skills – both written and verbal.
• Leadership abilities.
• Your past experiences demonstrate you’ll take initiative and go above and beyond the call of duty.
• You’re interested in the future of Analytics and embrace technology

Nice To Haves

• Experience using Microsoft Teams and SharePoint or other workplace collaboration tools
• Advanced skills in Microsoft Word, Excel and PowerPoint
• Understanding of B2B marketing fundamentals: buyer journeys, funnels, personas, segmentation
• Familiarity with digital marketing: SEO/SEM basics, social media strategy, analytics
• Ability to support competitive analysis, market research, and content development
• Ability to take technical concepts and express them clearly for non‑technical buyers
• Experience producing or editing marketing content (emails, slides, briefs, social posts)
• Comfort presenting to small groups or collaborating with cross‑functional teams

Responsibilities

• You will support strategic initiatives that help shape how SAS shows up across industries — including: SAS.com Phase 3 – Industry & Solutions Modernization: You will help IVS Marketing advance Industry page modernization, integrating vertical solutions and products into clearer, more customer-aligned experiences. This includes: Improving page structure to reflect our industry strategy and value propositions. Researching and implementing generative‑engine‑optimized (GEO) content principles to increase organic search performance and time on page. Collaborating with product marketing, digital, and SEO teams to ensure accuracy and alignment with our broader IVS strategy.
• Product Marketing Readiness – Demos & Screenshots: You will work closely with a lead product marketer to: Support the refresh of SAS product demos and secure updated product screenshots. Ensure assets reflect the latest innovations across industries and vertical solutions. Contribute to the content pipeline used in sales enablement and market-facing materials. These assets directly support our charter’s mission to deliver credible, differentiated content and product readiness for global go-to-market activation.
• Analyze current customer personas and journey maps

Benefits

• Work with (and learn from) the best. As a SAS intern, you’ll get face time with our top executives!
• Free SAS programming training and certification.
• At SAS, flexible work is the norm. Want to work remotely? That’s cool. Prefer a hybrid mix of sweatpants and in-person collaboration? That’s great, too.
• We work hard, but we like to play hard, too. Enjoy hackathons, social events and other opportunities to connect + engage.
• Your well-being matters, and that’s why we support all dimensions of your well-being by offering programs that reduce stress and distractions to help you stay healthy and productive. This includes an on-site and remote Work/Life Center staffed by master’s level social workers and an Employee Assistance Program.
• Diverse and inclusive At SAS, it’s not about fitting into our culture – it’s about adding to it. We believe our people make the difference. Our diverse workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers. Our commitment to diversity is a priority to our leadership, all the way up to the top; and it’s essential to who we are. To put it plainly: you are welcome here.

What This Job Offers

• Career Level: Intern