Center for Community Engagement - Student Communications Lead

High Point University•High Point, NC

1d•$10•Hybrid

About The Position

The Student Communications Director (Student Communications Lead) serves as an extension of the Center for Community Engagement (CCE) staff by leading the student communications team and acting as a liaison between CCE and the High Point University campus. This role supports strategic communication efforts across email, Instagram, and the High Point University website while ensuring alignment with institutional branding and messaging. The position focuses on two primary functions: content creation and content management. Responsibilities include producing photos, graphics, flyers, reels, and short-form and full-production videos that highlight service initiatives, community partnerships, and student engagement. Through this role, students will: Develop career and self-development skills by building a professional portfolio and engaging in experiential learning Strengthen communication skills through digital storytelling, branding, and audience engagement Apply critical thinking to design effective marketing strategies and evaluate engagement metrics Demonstrate leadership and teamwork by managing projects and collaborating with diverse stakeholders Build technical proficiency in multimedia production tools and platforms Practice professionalism and work ethic by meeting deadlines, responding promptly, and adapting to changing priorities Promote equity and inclusion by creating content that reflects and engages diverse communities

Requirements

Current Sophomore or Junior standing preferred
Experience in videography, photography, and multimedia editing
Demonstrated ability to use digital tools and platforms (technology competency)
Students in Media Production & Entrepreneurship, Popular Culture & Media Production, Strategic Communication, Game Design, Studio Art, Graphic Design, or related fields are encouraged to apply; all majors welcome.

Nice To Haves

Minimum 2.5 GPA
Strong written and verbal communication skills
Strong organizational and time-management skills
Demonstrated leadership and initiative (career & self-development)
Ability to work independently and collaboratively (teamwork)
Creative problem-solving and innovative thinking (critical thinking)
Positive attitude and strong work ethic (professionalism)

Responsibilities

Create, manage, and delegate a weekly social media content calendar (minimum five posts per week) aligned with HPU branding
Develop multimedia content that promotes service, civic engagement, and community impact
Monitor social media platforms for trends, feedback, and engagement analytics to inform strategy
Collaborate with CCE staff to design and implement marketing campaigns for events and programs (teamwork & communication)
Participate in strategic planning sessions to develop cohesive and creative campaigns (leadership & critical thinking)
Film, edit, and produce engaging video content highlighting CCE initiatives and partners
Work closely with the Communications Specialist and other student staff
Attend and document CCE and community partner events
Assist in event planning and promotion
Collaborate with diverse stakeholders including Bonner Leaders, Volunteer Center, AmeriCorps VISTA members, and community partners (equality & inclusion & teamwork)
Support development and execution of marketing strategies
Respond promptly and professionally to communications from CCE staff (professionalism)
Attend required trainings and meetings
Perform additional duties as assigned