Student Assistant, Media and Content Creation

Cal Alumni Association•Berkeley, CA

38d•$19•Hybrid

About The Position

Join our dynamic team at Cal Alumni Association—UC Berkeley (CAA) as a Student Assistant, where you'll contribute to social media content creation and management. This role is perfect for students passionate about digital media/marketing and looking to gain hands-on experience in a vibrant educational setting. This position reports to the Senior Director, Marketing and Communications, with a dotted line to the Content Marketing Associate.

Requirements

Currently enrolled in a relevant undergraduate program (e.g., Media Studies, Content Design, Marketing, Photography).
Strong connection to UC Berkeley's culture and history, with a keen interest in fostering community ties through creative content.
Proficiency in digital design tools like Canva, and experience with social media storytelling and marketing.
Strong understanding of social media platforms (Instagram, Facebook, Twitter, TikTok) and analytics tools.
Creative thinker with excellent communication and organizational skills.
Flexibility to cover occasional evening or weekend events and multitask effectively under tight deadlines.
Ability to work both independently and as part of a team.
Must be able to pass a background check.

Responsibilities

Develop and execute social media campaigns across platforms such as Facebook, LinkedIn, and Instagram, creating compelling graphics, editing photos, and writing engaging copy.
Source user-generated content and adapt it for republication while monitoring relevant campus and media outlets for timely news.
Manage the department's social media calendar, research and pitch content ideas, and maintain compliance with brand standards and social strategies.
Analyze performance metrics to refine strategies and enhance engagement.
Participate in team meetings and assist with various tasks as needed.