Strategy Marketing Manager

CRH Americas • Atlanta, GA

32d • Onsite

About The Position

Responsible for developing and executing marketing strategies for our external sales channels, ensuring that they are aligned with business, market and customer needs. Working closely with product marketers, commercial teams, channel partners and other key stakeholders to equip, enable and empower third-party organizations to market and sell our products on our behalf, this role is critical for channel enablement and revenue growth. The ideal candidate will have a deep understanding of market, customer needs, and competitive analysis, and ideally will have experience of marketing products sold through a variety of sales channels.

Requirements

• Degree in business, marketing or related field, or equivalent work experience in marketing.
• Minimum of 5+ years marketing experience; related sector experience (engineering, infrastructure, industry sector; products sold through channel partners) preferred but not required.
• Excellent understanding of marketing fundamentals.
• Excellent ability to work as part of a multi-disciplinary team, manage day-to-day relationships with external vendors and work in partnership with allied teams from around the business.

Nice To Haves

• related sector experience (engineering, infrastructure, industry sector; products sold through channel partners) preferred but not required.

Responsibilities

• Marketing Strategy - Develop and execute comprehensive channel marketing strategies that align with product and business goals.
• Market Research & Analysis - Conduct or facilitate market research to understand channel partner and customer needs, market trends, and the competitive environment. Use research and insights to inform product positioning.
• Product Positioning & Messaging - Ensure that channel partners are equipped with, and using, value propositions and messaging that correctly positions our products to support revenue growth in line with business priorities.
• Sales Enablement - Create and deliver sales enablement materials, such as product demos, presentations, data sheets, battle cards etc, to support third-party sales teams in effectively communicating product value to customers.
• Content Development - Collaborate with internal and external content development teams, SMEs and key stakeholders to develop high-quality content that channel partners may use to drive engagement throughout their funnels, in line with our broader content marketing strategy.
• Product Launches - Support the planning and execution of product launches, ensuring that channel partners are equipped with the information and sales enablement materials necessary to promote and sell the product effectively at launch.
• Customer Engagement- Gather feedback from channel partners, identify key pain points, and develop strategies to improve channel partner satisfaction and effectiveness.
• Performance & Tracking - Monitor performance of marketing initiatives, analyzing key metrics, such as adoption, market share, revenue growth, and customer satisfaction. Provide regular reporting and insights to key stakeholders with recommendations for improvements.

Benefits

• Highly competitive base pay
• Comprehensive medical, dental and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• An inclusive culture that values opportunity for growth, development, and internal promotion

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees