Strategy Manager II, Marketing

ZoomInfo Technologies•Waltham, MA

1d•Hybrid

About The Position

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast. The Strategy Manager II is a strategy and execution role responsible for supporting the translation of customer business objectives into actionable go-to-market (GTM) strategies using ZoomInfo. Operates as a strategic contributor within the customer lifecycle Helps ensure engagements move beyond tactical execution → structured GTM approaches Works within ABM and GTM best practices , including: Audience targeting Signal-based activation Media strategy Campaign measurement You will complete engagement tracks, campaign builds, and strategy execution , helping customers maximize adoption while connecting activity to: Engagement Pipeline influence Campaign performance

Requirements

You have 2-5 years of professional experience with at least 1 year in a SaaS, sales, or professional services environment
Demonstrates a foundational understanding of ABM, audience targeting, full-funnel marketing, and GTM strategy.
Brings experience working with DSPs or campaign activation platforms (preferred).
Possesses a strong ability to analyze performance data and identify trends and insights.
Comfortable working with CRM systems, dashboards, and structured or tabular data.
Demonstrates strong attention to detail and the ability to execute within defined frameworks.
Able to manage multiple workstreams in a fast-paced environment.
Exhibits strong communication skills across written, verbal, and visual formats.
This is a hybrid position, working a minimum of three days per week from one of our office locations.

Responsibilities

Supports the development and execution of ABM and GTM strategies.
Translates customer objectives into targeting and segmentation plans, as well as campaign activation components.
Contributes to engagement tracks by building strategy deliverables and supporting the execution of defined frameworks.
Analyzes campaign performance using internal systems, dashboards, and reporting tools.
Identifies trends, gaps, and optimization opportunities.
Translates data into clear insights and actionable recommendations.
Supports performance reviews through data analysis and insight generation.
Supports adoption of core ZoomInfo Marketing capabilities, including audience building, buying signal activation, workflows, and campaign execution .
Influences and drive adoption for Ad Spend usage within the ZoomInfo DSP
Identifies opportunities to improve targeting strategy, campaign coverage, and engagement.
Helps connect product usage to performance outcomes and overall campaign effectiveness.
Partners with account teams, onboarding, and sales to align on customer strategy and execution priorities.
Contributes to the development of playbooks, templates, and best practices.
Shares insights to support GTM strategy improvements and product usage optimization.