Manager, Marketing Strategy

Best Friends • Bentonville, AR

1d • $80,000 - $90,000 • Hybrid

About The Position

The Marketing Manager is responsible for engaging Northwest Arkansas (NWA) communities with compelling, data-informed campaigns that support adoption, fostering, volunteering, and donations—while supporting marketing partnerships with local shelters. As a highly visible and collaborative role, the Marketing Manager works closely with Programs, PR, Multicultural Marketing, Creative, and Development teams to ensure efforts are informed by local insight, aligned with Best Friends’ mission, and tailored to the diverse communities we serve. This position also manages and mentors a direct report, supporting their professional growth while ensuring smooth coordination of local marketing efforts. The ideal candidate is a strategic thinker and proactive doer—equally comfortable building campaign plans and rolling up their sleeves to support execution.

Requirements

• Marketing Strategy & Campaign Execution : 6+ years of experience in marketing, communications, or community engagement, ideally in nonprofit or cause-based environments. Proven ability to lead campaigns from concept to execution with measurable results, using data and analytics to evaluate performance and inform continuous improvement.
• Social Media & Content Development: Experience managing and growing social platforms (especially Instagram and Facebook), with a strong understanding of content strategy, analytics, and audience development.
• Digital Advertising & Audience Growth: Experience developing and managing targeted digital advertising strategies (e.g., social media ads, display ads) to expand reach, attract new audiences, and re-engage existing supporters; ability to align paid media with broader marketing campaigns to drive measurable results.
• Project Management & Cross-Functional Collaboration: Proven ability to lead complex projects across multiple teams, balancing competing priorities and timelines in a fast-paced environment. Skilled at building strong cross-functional relationships, influencing without authority, and driving alignment to deliver high-impact results.
• Team Leadership & Mentorship: Demonstrated ability to supervise, mentor, and inspire team members. Skilled at fostering a collaborative and positive team culture.
• Communication & Cultural Fluency: Excellent written and verbal communication skills. Able to tailor messaging for diverse audiences.

Nice To Haves

• Familiarity with multicultural marketing; Spanish bilingual skills are a plus but not required.

Responsibilities

• Lead Localized Marketing Strategy: Drive integrated, community-centered marketing campaigns for the NWA Pet Resource Center, collaborating with cross-functional teams and serving as the primary local marketing contact.
• Manage Local Content and Social Media: Oversee content calendars, promotions, and social media efforts that align with Best Friends’ brand voice, strategic goals, and broader campaigns. Provides oversight, accountability, and strategic integration—and can step in to manage social if needed.
• Leverage Data to Inform Performance: Monitor, analyze, and report on marketing metrics—including social media and campaign performance—to drive continuous improvement.
• Strengthen Media and Influencer Partnerships: Work alongside the Senior Specialist, who leads primary relationships with local press, influencers, and community partners. Provide strategic guidance, remove barriers, and help expand reach and impact through coordinated efforts with PR and editorial teams.
• Support Local Events and Community Engagement: Partner closely with the Community Programs teams to support the marketing and promotion of local events. Take an active role in firming up event details and reviewing marketing materials for accuracy and completeness, including social media, flyers, and signage, to ensure strong visibility, brand alignment, and local relevance. Provide structure around timelines and deliverables, and track and analyze performance data to help inform which events and partnerships are prioritized over time.
• Mentor and Manage Direct Reports and Volunteers: Provide guidance, feedback, and professional development to ensure effective and aligned local marketing execution.
• Champion Inclusive and Culturally Relevant Marketing: Support the development of inclusive campaigns that reflect NWA’s diversity and deepen community connections to the organization’s mission.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees