Strategy Intern NY

Sterling Brands • New York, NY

12h • Onsite

About The Position

This summer, you could have the opportunity to experience a fast-paced creative agency environment and gain exposure to a range of industries and high-profile consumer brands.
The Brand Strategy Intern will support Sterling’s strategy team on client projects as well as contribute to internal strategic initiatives.
Successful candidates will have a desire to enter a career in the Strategic Marketing field, with an emphasis in branding. We’re looking for a high-performing achiever, with demonstrated leadership in extra-curricular or work positions where critical thinking, creativity and problem-solving skills are required.

Requirements

• Must be enrolled in at least a four-year college degree program or MBA program, ideally with a focus in Business, Marketing, or Communications
• Strong critical thinking and problem-solving skills
• A desire to learn or build on understanding of basic branding and strategic marketing principles
• Articulate and creative—strong conceptual, visual and writing skills
• Ability to work independently and think on ones feet
• Working knowledge of Microsoft Word, Excel, and Keynote

Responsibilities

• Performing category audits and SWOT analyses to understand market dynamics, brand strengths/weaknesses, visual trends, brand messaging, etc.
• Reviewing market data and quantitative/qualitative consumer research to mine for relevant insights and identify key strategic consumer targets
• Contributing to brand positioning and brand architecture development
• Utilizing design thinking principles to understand brand equity and inspire design solutions
• Participating in brainstorm sessions to inform naming, creative territories, brand activation, campaign creation, and more
• Observing qualitative research to better understand the role of consumer-centric brand development
• Assist in crafting persuasive and engaging presentations and observe client meetings to see how insights, strategic recommendations, and creative solutions are presented
• Contribute to Sterling’s thought-leadership on topics relevant to branding, such as sustainability, health and wellness, and more
• Work with team members from Strategy, Design, and Client Services disciplines to understand how the agency operates

What This Job Offers

• Job Type: Full-time
• Career Level: Intern