Strategy Enrollment & Recruitment Director for Goldfarb School of Nursing

BJC HealthCare • St. Louis, MO

1d

About The Position

With a legacy beginning in 1902, Goldfarb School of Nursing at Barnes-Jewish College has a strong tradition of educating health care professionals.
Goldfarb School of Nursing is located on the Washington University Medical Campus in St. Louis and is affiliated with Barnes-Jewish Hospital, with a second site at Missouri Baptist Medical Center. Goldfarb is a private nursing college that enrolls over 650 students in its baccalaureate, masters and doctoral degree programs. Goldfarb has nationally recognized educational facilities with state-of-the-art classrooms, lecture halls and sophisticated Clinical Simulation Institute labs with patient simulation manikins and exam rooms that provide high-tech, advanced nursing care experiences.
Goldfarb School of Nursing at Barnes-Jewish College is accredited by the Higher Learning Commission (HLC), the Commission on Collegiate Nursing Education (CCNE) and is approved by the Missouri State Board of Nursing and Higher Education Commission.
To learn more about Goldfarb School of Nursing at Barnes-Jewish College, visit BarnesJewishCollege.edu

Role Purpose
The Director of Strategic Enrollment and Recruitment leads the College’s recruitment and enrollment efforts, driving growth and strengthening the regional nursing workforce. This position oversees a high-performing admissions and recruitment team, builds strategic partnerships, and applies data-driven strategies and targeted outreach to position the College as the destination of choice for nursing education.

Requirements

• Master's Degree
• 5-10 years

Nice To Haves

• Supervisor Experience 2-5 years

Responsibilities

• Develops, implements, and continuously refines a comprehensive enrollment plan for undergraduate and graduate programs, aligned with institutional goals and market realities. Applies advanced data analytics and forecasting to set measurable enrollment targets and monitor performance, adjusting tactics as needed. Anticipates market shifts and program demand to proactively position the College for sustained growth. Leads the recruitment team in meeting shared enrollment objectives, fostering a results-oriented, collaborative culture.
• Analyzes market trends, demographic data, and competitor activity in collaboration with the BJC Marketing & Communications to identify opportunities and mitigate challenges. Establishes and nurtures relationships with feeder institutions, including high schools, community colleges, and practice partners, as well as corporate and community organizations. Partners with program directors, faculty, student services, alumni, and marketing/communications to create tailored outreach strategies for diverse audiences and program offerings. Oversees cultivating pipelines for transfer students and other key groups that drive enrollment growth.
• Designs and executes audience-specific recruitment initiatives that attract diverse, highly qualified candidates, leads external recruitment activities including school visits, hospital/healthcare outreach, community events, and representation at regional or national college fairs and conferences through strategic planning, coordinated execution, and active engagement to increase visibility, build relationships, and connect with prospective students. Leads multi-channel communication strategies including digital campaigns, personalized outreach, and multi-touchpoint nurturing to move prospective students through the enrollment funnel. Plans and oversees high-impact recruitment and yield events such as open houses, campus tours, and webinars that showcase the College, connect prospects with faculty and staff, and guide students through the enrollment process.
• Partners with the financial aid office to integrate scholarship, grant, and loan information into recruitment messaging. Develops strategic timing and deployment of financial aid offers to influence enrollment decisions and meet competitive goals. Identifies and address financial barriers that may impact prospective students’ ability to enroll or persist.
• Oversees and guides the strategic use of the admissions customer relationship management platform in collaboration with IT, marketing, and student services to ensure effective configuration, optimization, and seamless integration with related systems, monitoring of recruitment performance through analytics and other data sources, tracking key performance indicators such as inquiries, applications, and conversion rates. Uses data insights to set recruitment strategy, improve ROI, and allocate resources effectively. Provides timely, high-quality reports on recruitment metrics, market trends, and budget utilization for senior leadership and the Board of Trustees. Develop dashboards, reporting tools, and system enhancements that provide real-time, actionable insights and improve the prospective student experience.
• Manages individual(s) including but not limited to: onboarding and hiring, training, workload management & performance evaluations, conducting professional development plans as needed. Ensures that the productivity and actions of that group meet/support the overall operational goals of the department as established by department leadership.
• Develops and adheres to departmental staffing, revenue and/or expense budgets. Responds to changes in the business which may affect the ability to achieve the budget goals.

Benefits

• Comprehensive medical, dental, vison, life insurance, and legal services available first day of the month after hire date
• Disability insurance paid for by BJC
• Annual 4% BJC Automatic Retirement Contribution
• 401(k) plan with BJC match
• Tuition Assistance available on first day
• BJC Institute for Learning and Development
• Health Care and Dependent Care Flexible Spending Accounts
• Paid Time Off benefit combines vacation, sick days, holidays and personal time
• Adoption assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Director