Strategy Director

TerakeetSyracuse, NY
6h$117,000 - $177,000Remote

About The Position

At Terakeet, we’re comfortable with the uncomfortable. We live in the future of marketing and are revolutionizing how the world’s most valuable brands connect with their audiences. We are experts who deliver exceptional outcomes. Together, we win. What We Do Terakeet controls online reputation and visibility for global brands. We proactively build, protect, and repair brand narratives and perception to drive trust across organic and AI-powered search using patented technology and decades of expertise. Where We Hire We are a remote-first organization hiring specifically within 60 miles of of Chicago, IL., Dallas, TX., Austin, TX., Charlotte, NC., Atlanta, GA., Phoenix, AZ., Minneapolis, MN., and Syracuse, NY to help create opportunities for connectivity and collaboration in-person as you see fit. Learn more about our hiring hubs on our Careers blog. Where you Fit The Strategy Director will be responsible for the application of Terakeet strategies for their clients to ensure alignment to meet and exceed client objectives. They report directly to the Director of Program Strategy. Reasonable accommodations may be made to enable individuals with disabilities to perform the following essential functions:

Nice To Haves

  • Profound understanding of search engine ranking signals, reputation management, technical SEO elements, content strategy and SEO theory.
  • Proven experience cultivating relationships with various points of contact on client teams alongside account management.
  • Proven ability to regularly engage in high-level business and strategy conversations.
  • Proven ability and aptitude to lead search strategies on behalf of enterprise-level clients.
  • Experience navigating high-stress situations with internal and external stakeholders.
  • Advanced knowledge of search best practices, concepts, statistics, and trends.
  • Advanced knowledge of search tools (backlink/competitive analysis, traffic, social reporting, etc.).
  • Advanced knowledge of search algorithmic ranking factors (information architecture, backlink analysis, meta elements, structured data, server-side, etc.).
  • Proven team leadership qualities, including the ability to offer positive reinforcement, hold others accountable, and provide constructive criticism when appropriate.
  • Demonstrated success working cross-functionally with teams.
  • Ability to generate and present thought leadership on behalf of Terakeet.

Responsibilities

  • Developing cross-functional enterprise search strategies on behalf of Fortune 500 Brands that guides Delivery execution.
  • Establishing realistic & up-to-date key results that align with business value and client objectives through ongoing management of modeling.
  • Ensure key results are accounted for & spoken to in monthly reporting & quarterly business reviews.
  • Effectively communicates to internal and external stakeholders the opportunity for, and value of, website changes, updates, and content revisions.
  • Ensures the cross-functional teams understand the strategy and consistently perform against client deliverables, in partnership with other functional leadership.
  • Acts as point-of-contact/liaison/partner to clients on the strategic direction of their program; leads senior-level client relationships inclusive of strategy-related presentations, and contextualization of results.
  • Analyzes program success to better understand and gauge positive and negative changes, identifies strategic opportunities, and facilitates change to hit and exceed client expectations and KPIs.
  • Coordinates with the technical team (Technical SEO Lead & SEO Analyst) to prepare and deliver presentations or ad hoc reports to clients on data-driven insights, KPIs, and program objectives/performance.
  • Coordinates and helps execute Quarterly Business Reviews (QBRs) alongside the Terakeet delivery teams to respective clients.
  • Act as a coach & mentor for the account’s Leads & Managers across delivery disciplines.
  • Stays current with industry trends, best practices, and develops a plan to best incorporate these into our campaigns, communications, and programs.
  • Travels to on-site customer meetings as necessary.
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