Director, Strategy

Grey USNew York, NY
3d$75,000 - $180,000Hybrid

About The Position

As a Strategy Director you are a leader who opens the aperture for creative opportunity and growth on the account. You are highly collaborative with account, creative clients, and partners around the world. You thrive on leaning into and exploring the intricacies of other cultures and love finding interesting truths and even more interesting ways to relay them. Through directly managing junior planners &/or mentoring other Grey strategists, you reinforce your own skillset. You aren’t just delegating; you create opportunities for people around you. You have a perspective on brands & consumers, and you speak from knowledge and experience, where your insight into consumer attitudes and behaviors and your innovative marketing thinking is your source of your authority and influence.

Requirements

  • 7+ years of planning/brand strategy experience
  • Managerial experience
  • Ability to run day-to-day account work & pitches
  • A strong creative instinct and intuitive creative approach to solving business problems
  • Contributes thought leadership and best practices to the department
  • Comfortable with high-level client exposure; must be able to lead conversations with senior marketing executives without a hitch
  • Excellent presentation skills
  • Ability to understand and work within complex global organization, with multiple marketing budgets and stakeholders across various business units and geographies
  • Ability to balance clients’ long-term branding initiatives with short-term sales goals to develop campaigns that work across time horizons and meet the needs of various stakeholders

Nice To Haves

  • OTC Health experience strongly preferred

Responsibilities

  • Develop brand strategies, write creative briefs, lead development and presentation of creative platforms and campaigns, and help lead clients and local agency partners around the world
  • Bring proactive thinking and ideas to clients to push brands into new spaces
  • Design and implementation of quick turn, budget-efficient research projects to address client business issues, gain insight into target audiences and/or test concepts
  • Manage and direct a team of Senior Strategists, Strategists, Associate Strategists, and interns who are assigned to the Strategy Director’s accounts
  • Provide professional development opportunities and on-the-job training as needed
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