Strategist, Social Marketing & Strategy

dentsu • New York, NY

1d • $66,300 - $90,000 • Hybrid

About The Position

Reporting to the Associate Director, Social Marketing & Strategy, this role is ideal for a collaborative strategist who blends creative content ideas with smart social strategy to drive results. Candidates must be based in the New York City area. This hybrid role requires three in-office days per week, with occasional travel to the client’s office in New Jersey.

Requirements

• Minimum 3 years of relevant experience
• Bachelor’s degree in Advertising, Marketing, or a related field required; equivalent relevant experience accepted in lieu of degree
• Deep expertise in and passion for social media and digital culture
• Strong understanding of internet culture and emerging trends, with the ability to apply them to brand strategy
• Agency experience required
• Experience supporting day-to-day client relationships and owning areas of business
• Experience working with social analytics, audience insights, platform-native insights and third-party tools like Sprinklr, Sprout, YouGov, YouScan etc. to help with social content analysis, content optimizations and strategy/brief development

Responsibilities

• Deliver ongoing thought leadership to internal teams and clients by identifying challenges and developing strategic solutions
• Develop insight-driven briefs that include inspiration, creative direction, and feedback, and translate strategy into effective social creative
• Build a strong understanding of the client’s industry and category, forming a clear point of view through trend audits, cultural insights, and social content trends
• Support community engagement across social channels, including audience interaction and moderation
• Partner closely with creative teams to push ideas forward and ensure work aligns with strategic objectives
• Serve as a primary point of contact for day-to-day client communication on assigned workstreams
• Analyze social and audience data to uncover insights and inform content strategy and performance optimization
• Identify actionable insights from social and audience data and apply them to inform strategy and creative direction
• Manage timelines and coordinate with creators and internal teams to ensure work moves efficiently from brief through execution

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level