Strategic Marketing VP

IDEX•Benton Harbor, MI

About The Position

If you’re looking for a special place to build or grow your career, you’ve found it. Whether you’re an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact. With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses around the globe, chances are, we have something special for you. Position: Vice President - Strategic Marketing, Position Summary: A technically strong strategic marketing leader with excellent interpersonal skills is sought to join the Business Development organization to support the pneumatics leadership, BU GMs, and commercial sales teams. The applicant should have a sound knowledge and understanding of pneumatic technology and gas management, and a strong background in commercial and BU excellence. The VP Strategic Marketing will partner with Pneumatics BUs’ R&D, Manufacturing, and Commercial Sales and Marketing teams to develop and execute high-growth product line strategies and support strategic planning for the pneumatics Group. They will be the organization's market knowledge resource/voice in the targeted markets described.

Requirements

Able to work across organizational boundaries
Ability to understand and digest highly technical information
Able to manage multiple tasks and priorities
Strong communicator inside and outside the organization
Comfortable with ambiguity (ability to make decisions/judgements without knowing all the facts)
Able to take analysis to diagnosis to implementation
Demonstrated business acumen
Managed and led cross-functional teams
Demonstrated use of strategic marketing tools and commercial excellence tools
Prior product management experience
Has implemented a large project or process change successfully
Understands financial budgeting and reporting
Applicant should have 5+ years of business leadership experience, preferably in a sales, marketing, or product development role.
Applicant should have a technical background in a scientific/engineering discipline at the Master’s degree level or higher, relevant to the position described and key responsibilities.
Person must be a dynamic leader capable of leading to achieve high level goals.
This position may require lawful access to ITAR/EAR-controlled information, and employees in this role must meet those requirements. Requirements include US Citizenship or US Permanent Resident.

Responsibilities

Formulate strategic market and product line strategies based on deep market insight; gather and analyze market data and provide opportunity assessments by end-application, technology/product, competitor, and customer segmentation, with a goal of identifying targets for profitable growth in optics.
Maintain and update the source code for IMBED, Pneumatics’ playbook for customer acquisition and consultative selling.
Create a highly focused marketing function that charts and owns plans around: Website (eCommerce, content, messaging) Social media (LinkedIn – promotion of IDEX Performance Pneumatics, supports hiring plans) Tradeshows
Drive strategy of Product, Price, Promotion, Place and People (5P) across IDEX Pneumatics sites in partnership with the BU GM’s (through the lens of the strategic market-based vision)
Partner with BU GMs to incorporate IMBED™ into each business through partnerships with the commercial functions at the BUs.
Facilitate and drive strategic initiatives through the inception phase in collaboration with Business/Product Line Leaders, targeting market share expansion via differentiated new product development (NPD) in the selected strategic markets
Create an acquisition roadmap, then identify and cultivate acquisition targets aligned with the Group’s strategic vision.
Participate in executing overall business strategy, including, but not limited to, the yearly strategic plan process.
Works across the group to drive success through product and sales collaboration across internal businesses with shared customer solutions or growth opportunities.
Responsible for developing a portfolio of consultative relationships with key opinion leaders to allow pneumatics to take advantage of transformative advances in product/technology innovations and translate into highly differentiated new product offerings
Other duties as assigned