Strategic Marketing Specialist

Diasorin•Austin, TX

17d

About The Position

Diasorin is a global leader in diagnostic solutions, pushing the boundaries of science and technology to create cutting-edge tools that improve healthcare worldwide. With a legacy spanning over 50 years, we've earned our reputation for excellence by developing innovative diagnostic assays and instruments that are trusted by healthcare providers around the world. Our broad offering of diagnostic tests and Licensed Technology solutions, made available thanks to ongoing investments in research, positions us as the player with the widest range of specialty solutions in the sector and identifies us as the "Diagnostics Specialist." Why Join Diasorin? Impactful Work: When you join Diasorin, you become part of a team that's dedicated to improving lives. Your contributions will directly impact patient care, making a meaningful difference in the world. Global Reach & Innovation: Our work transcends borders. Joining Diasorin means collaborating with colleagues from all over the world, expanding your horizons, and contributing to global healthcare solutions at the forefront of the diagnostic industry. Diverse and Inclusive Culture: We believe in the strength of diversity, and our inclusive culture reflects this commitment. We value your unique perspective and offer a supportive, collaborative environment where everyone can thrive. Join Our Team: If you're passionate about innovation, diversity, and making a positive impact on healthcare, Diasorin is the place for you. We're looking for passionate and talented individuals who are ready to embrace new challenges and drive healthcare solutions forward. Are you ready to be part of a dynamic team that's shaping the future of diagnostics? Join Diasorin and become a catalyst for change in the world of healthcare. Apply today and be a part of our exciting journey toward a healthier, more connected world. Together, we can make an impact! Job Scope The Strategic Marketing Specialist is responsible for market and product opportunity identification and analysis. He/she will work to understand and communicate unmet market and customer needs. This individual will work collaboratively to develop, market assessments to support strategic initiatives, lead primary market research and build business cases for identified new opportunities.

Requirements

Bachelor's Degree
Science or Business
1+ Years
Internship or consulting in diagnostics market

Nice To Haves

Master's Degree
Science or Business - in progress

Responsibilities

Identify, evaluate, and prioritize adjacent and emerging markets, and build business cases to determine the value of these markets and potential product opportunities
Partner with the Global Product Marketing, R&D and Clinical/Regulatory Teams to develop and define market, business, and customer requirements for new markets and new products
Participate in cross-functional market research and voice of customer (VOC) programs to assess unmet customer needs in new markets
Identify adjacent market areas with unmet needs that are underserved and align with our technology portfolio
Conduct business intelligence activities including analyzing market trends, emerging technologies and competitor activities to identify opportunities for growth and enable effective business threat mitigation
Participate in development and updates of the long-term portfolio strategy on an as needed basis, with supporting business case-based market dynamics
Establish a deep understanding of the competition and market dynamics for the markets Luminex serves
Work with relevant members of our global teams to ensure global customer needs/challenges are incorporated into Luminex solutions, as appropriate
Create/manage market databases and market analytics tools
Additional responsibilities that may arise, as defined by the Sr. Director, Global Strategic Marketing
Other duties as assigned