Strategic Marketing Specialist - Oncology

Clinical Care Options LLC

About The Position

Decera Clinical is a global leader in providing innovative and impactful healthcare education, insights and communications, empowering healthcare professionals with the tools and resources they need to stay current and improve patient outcomes. Decera Clinical sets the standard for professional development with its commitment to scientific rigor, innovative formats, sophisticated marketing to drive healthcare professional awareness, and engagement techniques grounded in adult learning principles. With its expansive reach across the healthcare team, Decera Clinical drives healthcare excellence across the care continuum. As the Strategic Marketing Specialist, Oncology at Decera Clinical Education, you will play a key supporting role within the Marketing/Engagement team, assisting with the execution and optimization of marketing initiatives that drive meaningful engagement among healthcare professionals (HCPs). In this role, you’ll gain hands-on experience in omni-channel marketing, data-driven decision-making, and healthcare professional engagement within medical education. Working closely with senior marketing and cross-functional teams, this position focuses on accurate execution, performance tracking, and continuous optimization of HCP engagement efforts. The ideal candidate is detail-oriented, curious, and execution-focused, with a strong interest in learning how to deliver targeted, compliant, omni-channel marketing campaigns for highly specialized HCP audiences.

Requirements

1–3 years of experience in marketing, digital marketing, or campaign execution (internships or entry-level roles acceptable), with exposure to email marketing, landing pages, or marketing automation
Strong working knowledge of Excel, including basic data analysis, list management, filtering, and reporting; experience with list matching or database querying is a plus
Highly detail-oriented and organized, with the ability to manage multiple tasks and deadlines in a fast-paced environment
Analytical mindset with interest in data-driven marketing and learning how to translate metrics into actionable insights
Strong written communication skills, with attention to accuracy, clarity, and brand voice
Comfortable working collaboratively across teams while also taking ownership of assigned tasks and deliverables
Willingness to learn and adapt in a dynamic, high-growth environment; able to accept feedback and continuously improve
Interest in healthcare, medical education, or pharmaceutical marketing; prior exposure to regulated environments is a plus but not required
Bachelor’s degree in marketing, business, communications, or a related field

Nice To Haves

Familiarity with marketing automation platforms (e.g., Marketo), Google Analytics, or similar tools is desirable; certifications are a plus but not required
Exposure to data visualization or reporting tools (e.g., Power BI) is a plus

Responsibilities

Support the execution of marketing strategies designed to drive HCP awareness, registration, and engagement across live programs, virtual events, and insights-driven educational activities
Assist in identifying and recruiting targeted HCP audiences for in-person and virtual programs by leveraging internal and external databases
Help build and deploy integrated marketing campaigns using marketing automation platforms and omni-channel tactics (email, reminders, follow-ups, etc.)
Create, QA, and optimize email campaigns to improve open rates, click-through rates, registrations, and overall conversion performance
Maintain campaign trackers, timelines, and documentation to ensure deliverables are executed accurately and on schedule
Monitor campaign performance and assist with reporting on key metrics, identifying trends, and surfacing insights for optimization
Collaborate with cross-functional teams (program management, content, compliance, vendors) to support the development and execution of HCP-facing marketing materials and campaign assets
Provide high-quality support before, during, and after campaigns by monitoring program performance and escalating issues as needed to meet contractual and engagement goals
Participate in internal status updates and contribute to progress reporting by sharing campaign results, learnings, and recommendations
Support vendor coordination as needed (email platforms, data providers, marketing tools), ensuring deliverables align with campaign needs and timelines
Continuously build knowledge of oncology marketing, HCP engagement best practices, and digital marketing tools through hands-on experience and feedback