Senior Marketing Specialist, Strategic Accounts

Wolters Kluwer • Kennesaw, GA

2d

About The Position

We are looking for a highly strategic and collaborative Senior Marketing Specialist to drive engagement and pipeline growth within our most critical, high-value Strategic Accounts. Reporting to the Associate Marketing Director, Mid-Large Accounts, you will be instrumental in translating high-level business goals into actionable, multi-channel marketing campaigns. This is a hands-on role that requires a minimum of 4 years of B2B campaign experience and a passion for working directly with sales to achieve shared revenue objectives.

Requirements

• Minimum 4+ years of B2B marketing or campaign experience, with a heavy focus on driving pipeline from large, enterprise accounts.
• Demonstrated experience in Account-Based Marketing (ABM) methodology (e.g., 1:1, 1:few strategies) and aligning marketing activities directly to sales goals.
• Proven ability to project manage complex, multi-channel marketing programs across internal teams and external agencies/vendors.
• Strong collaboration skills and a track record of building effective interlocks and alignment with Sales teams.
• Proficiency in marketing technology stack, including Google Ads, CRM (e.g., Salesforce), ABM platforms (e.g., DemandBase or 6Sense) and Marketing Automation (e.g., Pardot).

Nice To Haves

• Experience marketing within a specific target industry (e.g., Financial Services, Tax, Accounting, Banking).
• Exceptional written and verbal communication skills, with proven ability to craft compelling, personalized messaging for executive-level audiences.

Responsibilities

• Work directly with the Associate Director and Sales Team to understand business priorities, account strategies, and unique pain points for a named list of strategic/major accounts.
• Develop and document comprehensive, multi-channel ABM campaign plans (1:1 and 1:Few) that incorporate digital, content, email, virtual events, and direct mail touchpoints.
• Assist the Associate Director in managing program budgets and coordinating internal and external resources (including the ABM Paid Specialist) to ensure timely, on-budget campaign delivery.
• Serve as the primary orchestrator for all campaign elements, managing timelines and ensuring flawless execution across all channels.
• Collaborate with Content and Product Marketing teams to customize existing assets and develop new, highly personalized messaging and content tailored to the account's industry, persona, and stage in the buying cycle.
• Create and deliver critical sales enablement materials (e.g., personalized decks, account intelligence briefings, talking points) to ensure the Account Executives and Sales Development Reps (SDRs) can follow up on marketing activities effectively. Familiarity with Outreach or Salesloft will be considered an asset.
• Work closely with the ABM Paid Specialist to ensure paid media tactics (search, display, paid social) are perfectly aligned with the overall account engagement plan and creative messaging.
• Define, monitor, and report on account-centric KPIs, including account engagement score, pipeline influence, and acceleration metrics for the strategic account portfolio.
• Conduct regular performance reviews with the Associate Director and sales stakeholders, providing data-driven insights and recommending pivots or optimizations to campaign tactics.
• Ensure robust usage of our Marketing Automation (e.g., Pardot), CRM (e.g., Salesforce), and ABM (DemandBase or 6Sense) platforms for accurate tracking, reporting, and lead/account routing.

Benefits

• Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave.
• Full details of our benefits are available upon request.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees