Strategic Marketing Specialist 2

COUNTRY Financial•Bloomington, IL

14d

About The Position

Strategic marketing is responsible for developing and executing strategic integrated go-to-market plans that support growth, cross-sell, and retention initiatives. Leads and facilitates strategy analysis and research work to support corporate marketing and growth objectives. Works with various levels of leadership to define strategic opportunities based on an understanding of multiple business lines. How does this role make an impact?

Requirements

Typically requires 4+ years of relevant experience or a combination of related experience, education and training.
Strong strategic and analytical skills with experience assessing complex business issues, identifying opportunities, and applying consumer/market insights.
Proven marketing expertise, including developing multi‑channel go‑to‑market plans and building/refining segmentation strategies.
Effective collaborator with the ability to influence across functions and lead or facilitate cross‑functional project teams.
Data‑driven, results‑oriented approach with strong communication skills, including presenting strategic insights to senior and executive leadership.
Adaptable, creative problem‑solver with a growth mindset and alignment to organizational values.

Responsibilities

Develops strategic options for marketing and business opportunities by understanding consumers (buying habits, preferences), business capabilities market potential.
Performs root cause analysis and strategic opportunity assessment of ambiguous or complex business and/or market issues.
Performs complex business process modeling and operating model design to support opportunity assessments and to assist with the identification of growth opportunities.
Leads the identification and documentation of potential go-to-market strategies and methods, using a range of channels such as email, social media, paid media. This includes assisting other areas with the development of marketing and promotional ideas that support the business and growth objectives of the organization.
Leads the development or refinement of marketing segmentation strategies, including analyzing existing consumer and client information along with information gathered from consumer research in order to determine or adjust target markets for acquisition, cross-sell, or retention efforts.
Presents strategic business and market planning information to management at all levels in the organization, including executive leadership, to assist with decision making.
Assists in the development and maintenance of Strategic Integrated Marketing methodology standards, including business processes and competitive analysis techniques.
Leads and facilities the work of medium-sized or large project teams as needed to support Strategic Integrated Marketing and target market goals.