Strategic Marketing & Recruitment Coordinator (Panama City Campus)
About The Position
Florida State University is one of the nation's top public universities, and FSU Panama City amplifies the university's efforts to preserve, expand, and disseminate knowledge in the sciences, technology, arts, humanities, and human services professions. FSU Panama City is located 100 miles west of Tallahassee on the beautiful North St. Andrews Bay and is only three miles from the beaches of the emerald coast. FSU PC currently houses 20 bachelor's programs, 9 master's programs, and 1 doctoral program, and boasts a small faculty-to-student ratio, which gives students a more personalized academic experience. Please visit pc.fsu.edu/promise for information about our FSU PC Promise to students, and pc.fsu.edu/ for more information about our campus. FSU Panama City also recently opened a brand-new residential housing complex on campus and right on the water. This new apartment-style complex at FSU PC houses both undergraduate and graduate students. For more information about our on-campus housing, visit seminolelandingfsu.com/. FSU Panama City is seeking a dynamic and creative Strategic Marketing & Recruitment Coordinator to support campus-wide recruitment and marketing efforts. This highly collaborative position works directly with all members of the Office of Advancement, as well as Enrollment Management, to ensure marketing strategies are data-informed, targeted, and aligned with university brand standards and enrollment goals. The role is ideal for a team-oriented professional who enjoys coordinating across multiple functions to achieve shared outcomes.
Requirements
- A Bachelor's degree and two years of experience; or a high school diploma or equivalent and six years of experience. (Note: a combination of post high school education and experience equal to six years.)
Nice To Haves
- Graphic design and proficiency with Adobe Creative Suite.
- Experience with digital marketing platforms (social media management, Google Ads, analytics tools).
- Strong writing, communication, and organizational skills.
- Ability to interpret data, track ROI, and make informed recommendations.
Responsibilities
- Develop and implement recruitment-focused marketing strategies in partnership with Admissions and the Director of Advancement.
- Manage digital advertising campaigns (social media, Google Ads, and web-based platforms) that generate inquiries, leads, and applications.
- Support and guide social media planning, posting, and student engagement activities under the direction of the Public Relation, Publications and Writing Manager.
- Track and analyze marketing performance metrics; prepare reports to evaluate campaign effectiveness.
- Maintain and update recruitment-related content across the FSU Panama City website and digital platforms in collaboration with the website manager.
- Assist with signature recruitment events, including Preview Day, New Student Convocation, program showcases, and transfer outreach.
- Collaborate with creative staff to ensure consistent messaging and strong branding across all marketing materials.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Industry
Educational Services
Number of Employees
5,001-10,000 employees
