About The Position

A strategic marketing manager is responsible for planning and implementing marketing strategies to increase sales and establish brand consistency for a company. This position owns both strategy and execution, requiring a strong balance of planning, cross-functional collaboration, and hands-on implementation across digital marketing, content, events, and brand initiatives.

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field
  • Minimum 5+ years of experience as a marketing strategist, marketing manager, or similar role
  • Experience managing cross-functional project teams and external vendors
  • Willingness to travel 15% (trade shows, customer sites, plant tours)
  • Creative thinker and data-driven
  • Proven track record of project management and strong attention to detail
  • Experience with graphic design (Canva, Adobe Suites)
  • In-depth knowledge of CRM software and content management systems (HubSpot)
  • Excellent communication skills, both verbal and written
  • Effective leadership skills

Responsibilities

  • Partner with the sales team and business leads to drive and accelerate strategic marketing initiatives that support revenue growth and pipeline development.
  • Work closely with engineering, product development, and sales to build product, material, and system application understanding and translate into customer-facing campaigns and messaging.
  • Engage with business development, business insights, and strategic marketing to execute market research initiatives around customer needs and product validation.
  • Collaborate with functional teams to ensure the successful development and implementation of customer-facing promotions.
  • Maintains the standardized branding of the company logo, letterhead, presentations, internal and external templates.
  • Own and maintain the MPP website, including content updates, landing pages, and performance tracking.
  • Coordinate with external partners on SEO, paid advertising, or technical website support.
  • Lead content development and collateral creation, including presentations, blogs, one-pagers, case studies, sales enablement, and digital assets.
  • Drive Lead generation efforts across digital channels, trade shows, and campaigns, and support lead handoff to sales.
  • Manage end-to-end trade show strategy and execution, including strategy, message, collaterally, logistics and lead generation.
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