Strategic Marketing Manager - Personal Care

Nouryon•Bridgewater, NJ

About The Position

At Nouryon, our global team of Changemakers takes positive action every day, to reach higher collectively and individually. We create innovative and sustainable solutions for our customers to answer society’s needs – today and in the future. We are looking for team members who bring ideas forward, champion others and work together to do better. Does that sound like you? About the job: The purpose of this role is to leverage our collective understanding of industry drivers, along with Nouryon’s capabilities, to develop a compelling vision for the future of Nouryon’s business in the Personal Care market. The Global Strategic Marketing Manager, while leading the overall strategic marketing of the segment, creates and executes the business strategy, co-owns the Personal Care innovation portfolio with R&D by driving projects through stage gate diligence, and supports M&A activities essential for the segment. In your future role as a Global Strategic Marketing Manager, you will be responsible for: Strategy & Marketing: Developing and rolling out a compelling global business strategy and strategic marketing plan for the global Personal Care market Translating global strategy into actionable regional and segment-level initiatives, working closely with regional market managers, sales, product management, R&D, and supply chain, ensuring regional plans are clear and actionable Creating and supporting long-range planning Conducting market research and competitive analysis Developing go-to-market strategies and pricing logic for new applications and products, developing and monitoring KPIs, market share, and performance vs. plan to measure success Developing thorough launch packages for new products, including promotional materials, availability of samples, regulatory actions, and price guidelines Tracking execution of strategic initiatives and key growth projects Monitoring competitive, customer, and market developments and adjusting strategic initiatives accordingly in a timely manner Leading a global cross-functional team (MMT) that shares regional market insights, leverages successes and learnings, and ensures overall alignment Acting as the marketing lead for strategic accounts to enable account-specific strategies and growth Interacting and building relationships with participants across the value chain to understand issues, gain insights, and identify opportunities Partnering and liaising with relevant industry consortiums Attending trade shows and industry conferences and serving as a company representative for select interviews and presentations Supporting trade shows, conferences, and digital marketing initiatives Supporting the Global Marketing Director as needed for various initiatives and reviews Innovation: Developing and maintaining a robust innovation project portfolio, including working with the R&D counterpart to prioritize and select new projects and encouraging the submission of new product ideas from all functions in the organization Leading and supporting innovation projects by directly or indirectly providing and updating the business case and launch plan for projects in the portfolio; coordinating product launches, campaigns, and technical communications Conducting extensive voice-of-customer work and, in collaboration with R&D, defining customer needs, applications, and formulation opportunities, thereby creating new innovation projects Developing and refining business cases for innovation projects, including concept statement development, addressable market definition, and building an economic model; creating multi-generational product/application plans; advancing projects through stage-gate reviews while working cross-functionally across the organization Developing value propositions for new and existing applications, products, and sub segments Stakeholder Management, Governance & Miscellaneous: Interfacing with regional marketing, product management, sales, and business leadership Preparing presentations for leadership reviews, gate meetings, and strategy updates Contributing to the continuous improvement of marketing processes and tools Serving as an informal global ambassador of Nouryon’s values, behaviors, and company brand

Requirements

Bachelor’s degree, preferably in Marketing, Business Administration, Chemistry, Chemical Engineering, or an engineering-related discipline (MBA desirable)
10+ years of relevant strategic segment/marketing experience
2+ years of experience in an internal strategy group or at a top-tier strategy consulting firm
Extensive knowledge and experience of the Personal Care market
Experience in sales (desirable)
Fluency in English (required); skills in other relevant languages are a plus
Experience in the chemicals industry
Comfort working across global cultures
Strong communication, interpersonal, and critical-thinking skills; strong listening, written, and verbal communication; influencing skills; entrepreneurship; results orientation; negotiation skills; proven problem-solving abilities; and strong business acumen
Project management capabilities and skills
Ability to work effectively in a global, matrixed organization
Willingness to travel up to ~30%

Responsibilities

Developing and rolling out a compelling global business strategy and strategic marketing plan for the global Personal Care market
Translating global strategy into actionable regional and segment-level initiatives, working closely with regional market managers, sales, product management, R&D, and supply chain, ensuring regional plans are clear and actionable
Creating and supporting long-range planning
Conducting market research and competitive analysis
Developing go-to-market strategies and pricing logic for new applications and products, developing and monitoring KPIs, market share, and performance vs. plan to measure success
Developing thorough launch packages for new products, including promotional materials, availability of samples, regulatory actions, and price guidelines
Tracking execution of strategic initiatives and key growth projects
Monitoring competitive, customer, and market developments and adjusting strategic initiatives accordingly in a timely manner
Leading a global cross-functional team (MMT) that shares regional market insights, leverages successes and learnings, and ensures overall alignment
Acting as the marketing lead for strategic accounts to enable account-specific strategies and growth
Interacting and building relationships with participants across the value chain to understand issues, gain insights, and identify opportunities
Partnering and liaising with relevant industry consortiums
Attending trade shows and industry conferences and serving as a company representative for select interviews and presentations
Supporting trade shows, conferences, and digital marketing initiatives
Supporting the Global Marketing Director as needed for various initiatives and reviews
Developing and maintaining a robust innovation project portfolio, including working with the R&D counterpart to prioritize and select new projects and encouraging the submission of new product ideas from all functions in the organization
Leading and supporting innovation projects by directly or indirectly providing and updating the business case and launch plan for projects in the portfolio; coordinating product launches, campaigns, and technical communications
Conducting extensive voice-of-customer work and, in collaboration with R&D, defining customer needs, applications, and formulation opportunities, thereby creating new innovation projects
Developing and refining business cases for innovation projects, including concept statement development, addressable market definition, and building an economic model; creating multi-generational product/application plans; advancing projects through stage-gate reviews while working cross-functionally across the organization
Developing value propositions for new and existing applications, products, and sub segments
Interfacing with regional marketing, product management, sales, and business leadership
Preparing presentations for leadership reviews, gate meetings, and strategy updates
Contributing to the continuous improvement of marketing processes and tools
Serving as an informal global ambassador of Nouryon’s values, behaviors, and company brand