Strategic Marketing Manager- OEM/Machine Builders

Rockwell Automation • Milwaukee, WI

2d • Hybrid

About The Position

As the OEM Strategic Marketing Manager at Rockwell, you will shape and execute marketing strategies for the OEM/Machine Builder segment. You will focus on driving growth, strengthening OEM partnerships, and expanding market presence. This role requires strategic thinking, creativity, and strong knowledge of the OEM landscape. You will lead marketing strategy and programs that increase demand and sales across all industry verticals. Reporting to the Global OEM Strategy and Marketing Lead, you will collaborate globally with Regional Sales & Marketing, Industry Teams, Business Units, and Portfolio Marketing.

Requirements

• Bachelor's Degree in Relevant Field.
• Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening

Nice To Haves

• Bachelor's degree preferably in engineering or marketing, MBA preferred.
• Typically requires 5+years of marketing experience in End-user/OEM Marketing/Strategy Development Roles
• Substantial experience in the OEM space for the automation market, including selling to OEMs.
• Experience developing and executing successful marketing strategies in the OEM segment.
• 5+ years of experience with the OEM industry, including key players and market trends.
• In-depth knowledge of the Discrete, Hybrid, and Process sectors.

Responsibilities

• OEM Strategy Development: Develop and execute marketing strategies for OEM market segments aligned with company goals and industry trends.
• Market Analysis: Analyze market data to identify opportunities, understand competitors, and assess OEM customer needs.
• Partner Relationship Management: Build and maintain strong relationships with key OEM partners and ensure effective product positioning.
• Product Positioning: Work with product teams to align offerings with OEM needs and support positioning efforts.
• Marketing Campaigns: Plan and execute campaigns with Portfolio Marketing, including digital content, trade shows, and promotional activities to drive awareness and demand.
• ROI Analysis: Evaluate marketing initiatives and ensure strong return on investment.
• Budget Management: Oversee the OEM strategic marketing budget and allocate resources effectively.
• Team Leadership: Lead and develop a marketing team through clear direction, influence, and strategic guidance.
• Reporting: Provide regular performance updates to industry, marketing, and sales leadership.
• Product Launch: Partner with Portfolio Marketing to support major product launches and optimize product portfolios for global and regional needs.
• Strategy Development: Support development of the Rockwell Automation Industry Strategic Plan (BSR).
• Voice of Customer: Engage with customers to identify trends and translate insights into future investment opportunities.

Benefits

• Health Insurance including Medical, Dental and Vision
• 401k
• Paid Time off
• Parental and Caregiver Leave
• Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees