Strategic Marketing Manager, ERP Advisory

Aprio•Atlanta, GA

66d•Hybrid

About The Position

Work with a nationally ranked CPA and advisory firm that is passionate for what's next. Aprio has 30 U.S. office locations, one in the Philippines and more than 2,100 team members that speak 60+ languages across the globe. By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures clients are prepared for wherever life or business may take them. Discover a top-rated culture, vast growth opportunities and your next big career move with Aprio. Join Aprio's Growth team, and you will help clients maximize their opportunities. Aprio Advisory Group, LLC is a progressive, fast-growing firm looking for a Strategic Marketing Manager to join their dynamic team. At Aprio, your work will directly influence how clients achieve what's next. As a Strategic Marketing Manager, you'll partner with industry leaders and global brands to deliver campaigns that drive measurable growth. You'll thrive in an environment that values creativity, collaboration, and professional advancement.

Requirements

Bachelor's degree in Marketing, Business, Communications or related field.
8+ years in B2B marketing, preferably in professional services, technology consulting, ERP, or enterprise software.
Proven experience creating and executing comprehensive marketing plans and tracking results.
Excellent communication, presentation, and stakeholder management skills.
Data-driven mindset with experience using marketing analytics and CRM tools (e.g., HubSpot).

Nice To Haves

Strong understanding of ERP systems (e.g., Intuit, Oracle/Netsuite) and related services.
Experience managing partner marketing campaigns, including branding, content, production, and channel distribution.
Familiarity with demand generation best practices in complex B2B sales cycles.
Experience working in complex, matrixed environments.

Responsibilities

Develop and execute joint strategic marketing and GTM plans with ERP partner providers to promote ERP implementation, migration, and optimization services.
Define and communicate clear positioning, messaging, and value propositions tailored to target industries and decision-maker personas.
Align marketing strategies with partner business objectives, sales targets, and consulting delivery priorities.
Report on marketing KPIs, partner impact, and ROI to internal stakeholders and partners.
Serve as the primary marketing liaison between our Technology Consulting teams and ERP partner marketing teams.
Collaborate internally with key Industry Leaders and Practice Leaders to communicate initiatives and stay relevant with key Industry content
Coordinate co-marketing initiatives, including joint events, webinars, digital campaigns, and Account-Based Marketing and content-driven campaigns.
Work closely with sales teams to manage outbound calling and business development campaigns, ensuring leads, meetings, and sales align with goals.
Create and manage integrated multichannel campaigns to generate qualified leads.
Manage external vendors, including design, outbound sales teams, and others.
Collaborate with partners and internal teams to develop jointly branded case studies, solution briefs, sales enablement materials, and industry-specific collateral.
Track and optimize campaign performance to ensure activities contribute to pipeline growth and meet revenue goals.

Benefits

Medical, Dental, and Vision Insurance on the first day of employment
Flexible Spending Account and Dependent Care Account
401k with Profit Sharing
9+ holidays and discretionary time off structure
Parental Leave - coverage for both primary and secondary caregivers
Tuition Assistance Program and CPA support program with cash incentive upon completion
Discretionary incentive compensation based on firm, group and individual performance
Incentive compensation related to origination of new client sales
Top rated wellness program
Flexible working environment including remote and hybrid options