Strategic Marketing Associate (Based in EST/CST)

NeoGenomics Laboratories

3d•Remote

About The Position

NeoGenomics has an opening for a Strategic Marketing Associate who wants to continue to learn in order to allow our company to grow. This position is remote based in the EST or CST time zone Now that you know what we're looking for in talent, let us tell you why you'd want to work at NeoGenomics: As an employer, we promise to provide you with a purpose driven mission in which you have the opportunity to save lives by improving patient care through the exceptional work you perform. Together, we will become the world's leading cancer reference laboratory. The Strategic Marketing Associate drives strategic downstream marketing for our oncology suite of tests and solutions. They work closely with product management, digital, and social to deliver the strategy and tactical execution of the oncology portfolio revenue and test volume targets.

Requirements

Bachelor’s Degree or equivalent work experience required
At least 3 years of healthcare marketing experience
Track record of progression within a company
Demonstrate a strategic mindset
Able to absorb complex technical information
Demonstrated accountability, an ability to manage complex projects on time and on budget

Responsibilities

Support the design and creation of global marketing deliverables across all media/marketing channels, including websites, landing pages, emails, display banners, and presentations, as measured through solution adoption and revenue growth
Write and edit marketing copy for various print and digital projects
Develop cross-functional relationships and collaborations with product management teams, sales, operations, and finance to guide execution
Develop innovative processes, methodologies, and technologies that will ensure ongoing delivery of a positive consumer experience and high rates of adherence to new precision oncology solutions, improving revenue
Create a voice of consumer centricity and advocacy in all externally facing materials, thus building brand awareness and loyalty
Collaborate with internal and external stakeholders to identify key insights that will drive creative programming and efficient processes to improve awareness and adoption
Work with Analytics and other team members to build data-backed presentations that showcase the impact of NeoGenomics solutions in a compelling manner
In partnership with teammates and Product team members, develop more robust engagement initiatives over time to fill gaps in customer awareness
Help guide future product launch excellence through collaboration with product teams, operations, and sales
Participate in consumer journey mapping, website development, digital communications, print materials, and social media/advertising strategy development