Product Marketing Manager, Competitive Intelligence (Remote, EST/CST)

M-Files

7d•Remote

About The Position

M-Files is seeking a hands-on Product Marketing Manager to lead Competitive Intelligence, with a strong focus on AI-driven capabilities and market positioning. This role will play a critical part in identifying competitive opportunities and risks as well as closing competitive gaps, particularly in AI, and ensuring we effectively position M-Files in a rapidly evolving market. This is a high-visibility role with impact across Product, Sales, and Executive leadership. The ideal candidate has 3-4 years of experience in product marketing, competitive intelligence, product strategy, consulting, or a related field. Familiarity with DMS/ECM software (including from a Services or customer-facing role) is highly valued. As AI rapidly reshapes the information management landscape, M-Files is sharpening its competitive edge with proactive market monitoring. This role will: Identify where competitors are advancing in AI and adjacent capabilities Inform product roadmap decisions with structured competitive insights Enable Sales with clear, actionable competitive positioning Provide visibility to leadership on evolving market threats and opportunities

Requirements

3-4 years of experience in product marketing, competitive intelligence, product strategy, consulting, or similar roles
Strong analytical skills and ability to translate complex insights into clear recommendations
Demonstrated interest or experience in AI-related technologies
Excellent written and verbal communication skills
Hands-on, self-starter mindset - comfortable building processes from the ground up

Nice To Haves

Prior experience in the DMS/ECM market
Background in enterprise software or B2B SaaS
Experience creating sales enablement materials (battlecards, competitive decks, win/loss summaries)

Responsibilities

Developing and maintaining a structured competitive intelligence program including win/loss
Analyzing competitors’ product capabilities, roadmap signals, AI positioning, and go-to-market strategies
Monitoring, aggregating, synthesizing and communicating market trends and emerging AI use cases relevant to M-Files
Delivering clear, actionable insights to product management, go-to-market teams and leadership
Assessing competitive positioning in AI-driven automation, content intelligence, and enterprise information management
Identifying competitive gaps and opportunities aligned with Board-level priorities
Partnering with Product Management to translate findings into roadmap recommendations
Creating and maintaining battlecards, objection-handling guides, and competitive messaging
Supporting Sales with deal-specific competitive insights when needed
Conducting internal training sessions to improve competitive fluency
Acting as the bridge between Product, Marketing, Sales, and Services on competitive topics
Ensuring messaging reflects current product capabilities and roadmap direction
Sharing structured insights with leadership on competitive risks and opportunities

Benefits

As remote enabled company our employees enjoy the flexibility to establish their own life/work balance
10 paid holidays annually
Unlimited PTO
Matching 401K Plan (25% of employee's contribution up to the IRS max)
Health insurance (PPO and HDHP/HSA plans offered)
Dental insurance
Vision insurance
Life insurance (1x employee salary)
Short-term disability (employer paid)
Long-term disability (employer paid)
Flexible Spending Plan (medical and dependent)