Strategic Content Manager

Agero • Boston, MA

17h

About The Position

Agero is one of the biggest brands you’ve never heard of — by design. We power the roadside and accident assistance experiences of the world’s largest insurance, automotive, and mobility brands, supporting 30,000+ drivers every day. We’re white-label so our clients’ brands can shine — but that doesn’t mean our story should be invisible. As Agero enters its next phase of growth, we need a senior storyteller who can translate our scale, technology, and expertise into narratives that change client and consumer behavior across a complex B2B2C ecosystem. This role sits at the center of growth marketing, product storytelling, and client engagement. The Strategic Content Manager will report directly to the CMO and own how Agero’s story is told — clearly, consistently, and persuasively — across audiences, channels, and client portfolios. You will partner closely with Marketing, Sales, Client Engagement, Product, and external agencies to create modular, scalable content that supports: Client acquisition and renewal Program adoption and usage Thought leadership and brand trust Discoverability in search and AI‑driven recommendation environments This is a highly visible role with direct impact on revenue growth and client perception. Near‑Term Priorities: Self‑Service Storytelling: Develop core content modules that allow client‑facing teams to easily adapt Agero’s story across a portfolio of 120+ clients. 360° Messaging System: Build integrated messaging and assets across social, press, presentations, events, and sales enablement — tailored for audiences from procurement to marketing to agencies and dealer groups. Innovation Days: Support and attend on‑client‑campus Innovation Day events (monthly US travel required), helping reposition Agero’s value marketer‑to-marketer and beyond. Search & AI Visibility: Partner with agencies and vendors to create strategic content optimized for SEO, zero‑click search, and AI‑driven discovery — especially versus DIY solutions or AAA. What Success Looks Like Clients consistently understand — and can articulate — Agero’s differentiated value Increased adoption and promotion of Agero programs by clients Stronger brand trust and thought‑leadership signals across channels Improved discoverability when consumers search for roadside or accident assistance Well‑organized content used daily by Sales and Client Engagement teams

Requirements

• Exceptional storytelling ability — you can explain complex ideas simply and persuasively
• Strong B2B2C marketing instincts, especially within insurance
• Ability to influence cross‑functionally without authority
• Excellent written, verbal, and visual communication skills (slideware, short and long form writing and video)
• Strategic thinking paired with strong execution discipline
• Analytical curiosity — comfortable using data to sharpen narratives and prove impact
• Understanding of marketing economics, ROI, and performance measurement
• Bachelor’s degree with 5-10 years of experience in marketing or client services
• Proven experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
• Ability to create clear, compelling slides and a natural storyteller
• Familiarity with B2B or B2B2C marketing, especially consumer / buyer journeys

Nice To Haves

• Previous Strategy Consulting experience is a plus

Responsibilities

• Audit and simplify existing marketing and client‑facing materials into clear, modular narratives
• Develop concise, compelling articulation of Agero’s points of differentiation
• Plan and execute multi‑channel marketing campaigns tied to products, services, and growth priorities
• Measure campaign performance and confidently present insights to senior leadership and Board‑level audiences
• Act as a brand steward, ensuring consistency and clarity across all storytelling
• Partner deeply with Sales and Client Services on acquisition, renewal, upsell, cross‑sell, and at‑risk accounts
• Develop best‑in‑class presentations, one‑pagers, case studies, and success stories
• Mine customer and program data for insights that strengthen storytelling and positioning

Benefits

• Healthcare, dental, vision, disability, life insurance, and mental health benefits for associates and their families.
• 401(k) plan with company match and tuition assistance to support your future goals.
• Flexible time off, paid sick leave, and ten paid holidays annually.
• Accrual of up to 3 weeks Paid Time Off per year, paid sick leave, and ten paid holidays annually.
• Parental planning benefits to assist associates through life’s milestones.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees