Content Manager

RBGlobal • Westchester, FL

2h

About The Position

The Manager, Content Strategy will lead the strategic planning, production, editing and measuring of marketing content to build, enrich and increase brand engagement. Reporting to the Director, Content & Buyer Marketing, this position will manage a team of writers, media relation and social to develop content marketing and social media strategy, be the expert on content strategy and lead the execution of the team’s roadmap.

Requirements

• 5 + years' experience with proven track record content marketing, marketing communications, public relations or similar field.
• Excellent English writing and editing skills, with an understanding of writing for a brand.
• A firm understanding of user experience and strong search engine optimization (SEO) and search engine marketing (SEM) skills.
• An open and constructive approach to both giving and receiving feedback.
• Being extremely organized and comfortable managing multiple projects and timelines.
• An eagerness to roll up your sleeves and contribute to a fast-paced work environment.
• Confidence in presenting and explaining your strategies to senior executives.
• Must be able to work independently, learn quickly and prioritize competing projects with tight deadlines.
• Must be willing to undertake both routine tasks and new, challenging projects.
• Must work well in an open, collaborative team environment.
• Must be able to work overtime to meet deadlines, if required.
• Travel to main auction event, industry event, couple of times a year.
• Office environment.

Responsibilities

• Build a holistic strategy to amplify brand, product and services conversation, and create compelling content.
• Develop a research-based social media and content marketing plan and monthly editorial calendars which align with the overall business strategy.
• Plan, write, edit, and track content across the customer journey, ensuring the tone and writing style reinforce and deepen the brand voice.
• Establish best practice guides and processes for content marketing.
• Maintain knowledge of our product, features and updates to accurately represent our offering across our content.
• Provide in-depth insights and content recommendations across campaigns and channels based on specific metrics and overall performance.
• Consistently educate and guide the team as well as the rest of the organization on content sharing, trends, opportunities and best practices.
• Oversee the content and social calendars and drive it for all channels, PR and influencer.
• Analyze, measure and report social engagement metrics and be an internal advocate and champion of the function.
• Monitor Social platform engagement and cultural trends to grow Ritchie bros social engagement standards and practices.
• Stay on top of the most up to date industry trends and the latest digital marketing products to continuously "innovate".
• When negative reviews are found on our social platforms regarding any of our services or employee behavior, this role will be responsible for bringing the information to the local management and responding to the review.
• When there is an issue with a project, e.g. not clear direction or information, this role will be responsible for contacting the project owner and resolving the issue.
• Performs other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed