STARZ Intern, Brand Marketing

Starz • Los Angeles, CA

5d

About The Position

The goal of the Brand Intern experience is to receive first-hand exposure and experience of the full Brand Marketing ecosystem at STARZ. This internship is designed as an apprenticeship-style program, giving the intern an opportunity to learn how Brand functions holistically across strategy, execution, and the full consumer journey. Over the course of the 10-week internship, the intern will rotate areas of focus across the Brand team and develop an understanding of how each function contributes to building and sustaining the STARZ brand: ● Brand strategy & marketing campaign development ● Direct-to-consumer streaming app experience ● Growth Marketing: subscriber acquisition, CRM, retention ● Distribution Marketing partnerships The program is intentionally structured to provide hands-on learning, cross functional visibility, and an opportunity to explore different roles, job functions, and career paths within the Brand Marketing ecosystem.

Requirements

• Currently pursuing a degree (Major or Minor) in Marketing, Media, Business, Technology, Sociology, Anthropology, or a related field with a strong interest in Brand Marketing, Entertainment, and the consumer experience.
• Demonstrated curiosity about how brands operate from end-to-end and across the consumer journey
• Ability to observe, evaluate and synthesize complex information, both qualitative and quantitative
• Organized and self– motivated, with the ability to manage learning across multiple workstreams in a fast paced environment
• Excellent communication and presentation skills, and comfortable sharing perspectives and asking thought-provoking questions
• Proactive and self-motivated with the ability to work independently and collaboratively with cross-functional teams.
• Ability to work in Microsoft Office Suite including: Word, PowerPoint, Exxcel, Google Office including: Google Docs, Sheets and Slides.

Nice To Haves

• Interest in exploring different marketing roles and career paths within a Brand ecosystem.

Responsibilities

• Deep-dive into the Brand Marketing ecosystem, including brand strategy, campaign Development, direct- to-consumer app experience, and Growth Marketing (acquisition & retention)
• Participate in cross-functional meetings, reviews, and working sessions to understand how brand decisions are developed, executed, and measured
• Partner with Brand, Growth, App, CRM, Research, and Distribution teams to learn how brand strategy shows up across consumer touchpoints.
• Observe and document workflows, roles, and responsibilities across teams to better understand various marketing functions and career paths.
• Use functional scorecards to evaluate the STARZ brand experience from a consumer-first perspective, assessing clarity, consistency, effectiveness, and identifying key insights and opportunities across the brand ecosystem
• Analyze emerging cultural trends, fandoms, and evolving entertainment consumption habits among Gen Z, translating insights into opportunities for STARZ.
• Synthesize insights and present a Brand Experience Scorecard at the end of the internship, highlighting strengths, gaps, and high level opportunities.

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed