Staff Writer, Complex Bets, Freelance

Complex • New York, NY

5d • $30 - $30

About The Position

Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.

What You'll Do
Collaborate daily with the ComplexBets Editor to produce a high volume of editorial content: 1 feature article per day (5/week) and 2 news posts per day (10/week), all covering sports through a betting and predictive markets lens.
Write compelling, well-researched sports features that integrate odds analysis, betting trends, and predictive market context, translating complex wagering concepts into accessible, engaging editorial for a broad sports audience.
Produce fast-turnaround news posts covering breaking sports developments, line movements, notable odds shifts, and game-day storylines with sharp, SEO-conscious headlines and concise copy.
Maintain a consistent editorial voice across all ComplexBets content — credible, culturally fluent, and attuned to both the sports fan and the betting community.
Monitor the sports news cycle in real time, identifying and pitching story angles at the intersection of sports culture, betting markets, and trending narratives.
Work closely with the ComplexBets Editor to develop story ideas, refine angles, and ensure all published content meets editorial standards for accuracy, tone, and originality.
Cover tentpole sports moments (NFL Sundays, NBA Playoffs, March Madness, major boxing/MMA events, World Cup, etc.) with timely, well-contextualized editorial output.
Conduct interviews, gather quotes, and incorporate expert sourcing as appropriate for features and analysis pieces.
Coordinate with the social, video, and partnerships teams across Complex Networks to identify editorial opportunities that support broader ComplexBets initiatives.
Utilize AI tools to support research, ideation, and workflow efficiency while maintaining the editorial quality and voice standards set by the ComplexBets team.
Track and analyze content performance data to inform future story angles, formats, and coverage priorities in collaboration with the Editor.
Stay current on competitors in sports media and betting content to ensure ComplexBets maintains a differentiated editorial voice and timely coverage.

Requirements

• 2–3 years of editorial writing experience at a publisher, sports media brand, betting platform, or culturally relevant media company.
• Deep knowledge of sports betting, predictive markets, odds culture, and how they intersect with sports, pop culture, and internet discourse.
• Strong working knowledge of major U.S. and global sports (NFL, NBA, MLB, soccer, college sports, combat sports, etc.) and the betting markets surrounding them.
• Proven ability to write quickly and accurately under deadline in a high-volume editorial environment.
• Exceptional writing, editing, and proofreading skills, with the ability to translate betting language and market data into clear, compelling editorial copy.
• Strong news judgment — able to identify the most relevant angles on a fast-moving story and frame them for a sports and betting audience.
• Positive, proactive, and collaborative team player with strong communication skills and the ability to take direction while contributing original ideas.
• Must be willing to work nights, weekends, and holidays during major sporting events as editorial coverage demands.
• Familiarity with SEO best practices and content performance metrics as they apply to sports editorial.
• Experience with CMS platforms and a comfort level working in a digital-first, data-aware editorial environment.
• Self-starter mentality with strong time management and the ability to manage a consistent high-volume output independently.

Responsibilities

• Collaborate daily with the ComplexBets Editor to produce a high volume of editorial content: 1 feature article per day (5/week) and 2 news posts per day (10/week), all covering sports through a betting and predictive markets lens.
• Write compelling, well-researched sports features that integrate odds analysis, betting trends, and predictive market context, translating complex wagering concepts into accessible, engaging editorial for a broad sports audience.
• Produce fast-turnaround news posts covering breaking sports developments, line movements, notable odds shifts, and game-day storylines with sharp, SEO-conscious headlines and concise copy.
• Maintain a consistent editorial voice across all ComplexBets content — credible, culturally fluent, and attuned to both the sports fan and the betting community.
• Monitor the sports news cycle in real time, identifying and pitching story angles at the intersection of sports culture, betting markets, and trending narratives.
• Work closely with the ComplexBets Editor to develop story ideas, refine angles, and ensure all published content meets editorial standards for accuracy, tone, and originality.
• Cover tentpole sports moments (NFL Sundays, NBA Playoffs, March Madness, major boxing/MMA events, World Cup, etc.) with timely, well-contextualized editorial output.
• Conduct interviews, gather quotes, and incorporate expert sourcing as appropriate for features and analysis pieces.
• Coordinate with the social, video, and partnerships teams across Complex Networks to identify editorial opportunities that support broader ComplexBets initiatives.
• Utilize AI tools to support research, ideation, and workflow efficiency while maintaining the editorial quality and voice standards set by the ComplexBets team.
• Track and analyze content performance data to inform future story angles, formats, and coverage priorities in collaboration with the Editor.
• Stay current on competitors in sports media and betting content to ensure ComplexBets maintains a differentiated editorial voice and timely coverage.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed