Staff Strategic Product Marketing Manager

10x Genomics•Pleasanton, CA

About The Position

The Staff Strategic Product Marketing Manager is a senior role within the Marketing Strategy group. This role acts as a primary architect for how 10x Genomics’ innovations are positioned and brought to market. You will be responsible for balancing long-term vision with go-to-market readiness, ensuring that product strategies align with overall business objectives and drive measurable market impact. This is a highly cross-functional role that bridges the gap between Product Management, Portfolio Strategy, and the Integrated Marketing teams. You will translate complex scientific and technical capabilities into differentiated value propositions that resonate with target audiences in the single-cell and spatial biology markets.

Requirements

GTM Expertise: Proven ability to build and execute differentiated positioning and Go-to-Market (GTM) strategies at the platform or portfolio level.
Insight & Segmentation: Deep capability in customer segmentation and synthesizing customer and stakeholder insights into action.
Technical Acumen: Deep understanding of single-cell, spatial biology, or advanced omics markets.
Communication: Exceptional ability to influence cross-functional stakeholders and present complex information to executive leadership.
Leadership & Influence: Exceptional leadership skills, a relentless curiosity, and the ability to inspire cross-functional teams and influence at all levels.
Communication: Outstanding, clear, and articulate communication skills, able to distill large initiatives into compelling, actionable direction for diverse audiences.
Advocacy: Demonstrated ability to be a high-energy advocate internally and externally for customers, partners, and teams.
Experience: 7 years in product marketing, product management, or segment marketing within the life sciences or biotech.
Education: Bachelor’s degree in Life Sciences or a related field

Nice To Haves

Advanced degree preferred
Local candidates preferred but will consider remote applicants

Responsibilities

Strategic Positioning and Messaging
Positioning Development: Craft compelling, customer-centric product positioning and campaign themes.
Scientific Translation: Translate highly technical and scientific product features into clear, benefit-driven value stories for specific target audiences.
Differentiation: Define and validate unique selling points relative to the landscape.
Go-To-Market (GTM) Leadership
Launch Ownership: Lead the development and planning of global GTM strategies for New Product Introductions (NPIs).
Commercial Readiness: Define launch goals, timelines, and deliverables, ensuring the organization is prepared for market entry.
Strategic Alignment: Partner with Product Management to ensure the roadmap aligns with market needs and with the Integrated Marketing team to operationalize campaign launches.
Sales Enablement and Field Readiness
Asset Creation: Develop strategic sales tools, including pitch decks, landscape comparisons, and objection-handling materials.
Training: Design and deliver training sessions to ensure field and channel teams can confidently communicate product value.
Market and Portfolio Insights
Voice of Customer: Synthesize market research and customer insights to refine product strategies and identify new growth opportunities.
Marketing Management: Continuously monitor market feedback to optimize positioning and commercial programs.