Staff Researcher

Webflow

11h • Remote

About The Position

At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together. We’re looking for a Staff Researcher who excels at mixed-methods research grounded in quantitative rigor, capable of independently leading complex, multi-phase research that shapes strategic product and business decisions across Webflow. You’ll lead multi-quarter research programs that span product areas, turning ambiguous questions into structured learning agendas that produce clear outcomes and guide senior leaders toward high-quality decisions. You’ll also mentor researchers and cross-functional partners, build scalable research systems, and help shape AI-native research practices. This is a generalist researcher role, but with an expectation that you can design and deploy best-in-class survey methods, and conduct advanced data analysis. You’ll combine quant and qual fluently, knowing when each is appropriate and how to integrate them into cohesive insight narratives. We’re especially interested in researchers who not only use AI well, but who innovate with AI — designing new workflows, methods, and systems that transform the speed, quality, scalability, and impact of research. This role is a good fit for a researcher with astute business acumen, who thrives at the intersection of depth (craft excellence) and breadth (organizational influence) About the role: Location: Remote-first (United States; BC & ON, Canada) Full-time Permanent Exempt The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills. United States (all figures cited below are in USD and pertain to workers in the United States) Zone A: $161,700 - $204,000 Zone B: $151,300 - $191,800 Zone C: $141,900 - $179,500 Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada 183,300 - 232,200 This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. Reporting to the Director of Research

Requirements

• Graduate degree or relevant experience
• 8+ years in user research, market research, consumer insights, behavioral science, or similar mixed-methods roles.
• Demonstrated success leading complex, multi-method studies with high ambiguity and high business stakes.

Nice To Haves

• Have astute business acumen and experience conducting research on B2B/SaaS products and business models.
• Are skilled at identifying the most important research topics and articulating the most essential insights, along with their strategic implications.
• Demonstrate mixed-methods excellence, including:
• Robust quantitative skills, especially programmatic survey design and data analysis.
• Dynamic qualitative methods, ranging across the entire product strategy and development lifecycle.
• Have honed exceptional communication and facilitation skills, and the ability to navigate ambiguity and drive alignment.
• Are comfortable influencing senior leaders across Product, Design, Engineering, Data, Marketing, Sales and other cross-functional groups.
• Lead with an AI-native mindset:
• You use AI naturally and responsibly — not as an add-on, but as a core component of your research workflows.
• You’re capable of transformative AI usage — inventing or scaling new workflows and helping define org-wide AI patterns for research.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

Responsibilities

• Lead complex, strategic mixed-methods research
• Own end-to-end, multi-phase research programs addressing ambiguous, high-impact questions across product pillars.
• Blend qualitative depth with quantitative rigor to generate foundational insights, evaluate product directions, and de-risk decisions.
• Define learning agendas that shape multi-quarter product strategy.
• Design advanced quantitative studies
• Lead high-signal, statistically robust survey programs, incorporating advanced design and analysis methods and frameworks (e.g., MaxDiff, choice-based conjoint, pricing studies; market segmentation and clustering; TAM/SAM opportunity sizing).
• Conduct nuanced qualitative research
• Run in-depth interviews, concept tests, cognitive walkthroughs, fieldwork, and generative exploration.
• Extract patterns and frameworks that clarify user needs, motivations, and mental models.
• Use qual insight to shape survey instruments and interpret quant findings.
• Synthesize evidence into strategic insight
• Combine data types — qual, quant, behavioral logs, market research, sales data, etc — into crisp, decision-ready storytelling.
• Frame tradeoffs, risks, and opportunities with clarity and foresight.
• Influence leadership-level stakeholders through structured insight and principled judgment.
• Elevate research systems, standards, and practice
• Create and maintain reusable frameworks, templates, taxonomies, and synthesis structures that scale research quality.
• Partner with Research Ops on panel strategy, tooling, governance, and operational excellence.
• Improve quant literacy and mixed-methods capability across the team through mentorship and enablement.
• Drive AI-native research innovation
• Use AI as a core part of your workflow — not just for acceleration, but to generate new insight.
• Design hybrid human-AI workflows that meaningfully transform research throughput, quality, or reach.
• Establish validation guardrails and ethical standards for AI-assisted analysis.
• Mentor and multiply impact
• Coach more junior researchers in quant, qual, synthesis, storytelling, and methodological rigor.
• Guide PMs, Designers, and cross-functional partners in asking better questions and interpreting evidence responsibly.
• Model healthy, values-aligned research practices at scale.
• In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

Benefits

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
• Wellness for the whole you. Access to mental health resources, therapy and coaching.
• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
• Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.
• Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level