Staff Product Manager

PurposeMed

6d•$140,000 - $160,000•Remote

About The Position

PurposeMed was founded in 2019 with the mission of improving access to complex care for underserved communities. We’ve grown quickly in our first few years, and now our exceptional team serves thousands of patients each month across our multiple verticals. PurposeMed consists of three complex care business units: Freddie, Frida, and Foria, and partners with Affirming Care Pharmacy. Freddie is focused on improving sexual health through education, prevention, and treatment with a focus on the LGBTQ2S+ community—we’re the #1 rated PrEP provider in North America, serving patients in both Canada and the USA! Frida is changing the lives of patients with easier access to adult ADHD diagnosis, and fast and affordable treatment. Foria Clinic provides trans, non-binary, and gender-diverse Canadians with gender-affirming healthcare. Affirming Care Pharmacy is a specialty pharmacy with locations in Calgary, Alberta, and Mississauga, Ontario. This partnership provides our patients with an end-to-end healthcare experience, from treatment, to prescription delivery, to continuous affirming care. We’re proud to be ranked #2 on Deloitte’s 2024 list of Canada’s 50 fastest-growing tech companies and recognized as one of Canada’s Most Admired Corporate Cultures for two consecutive years. Driven by a strong mission, our team is passionate about making healthcare accessible to those who need it most—and we make sure to have fun along the way! PurposeMed is looking for a Staff Product Manager to join our Core Experience team and drive core experience improvements across our offerings. This role will focus on Freddie, the #1 rated PrEP provider in North America, where you’ll turn data-driven insights into revenue generating patient experiences. You will own the roadmap for product-led core experience improvements in collaboration with Marketing, Operations, Design, Clinical, and Data leaders to improve Freddie’s core services, which currently include oral PrEP and will grow as new services scale across North America. Reporting into our Sr. Director of Core Experience, you’ll pair experimentation speed with patient empathy to maximize activation, retention, and lifetime value across Freddie's core services.

Requirements

6+ years of experience in product growth or product management for B2C or B2B2C digital products
A proven track record of owning activation and retention metrics at scale and delivering double‑digit percentage improvements
Hands-on expertise with product analytics platforms (Google Analytics, Preset, LaunchDarkly), experimentation frameworks, and SQL; comfortable building dashboards and financial models
Deep understanding of A/B testing, cohort analysis, customer segmentation, and growth frameworks
Demonstrated the ability to translate user insights and quantitative data into product bets that drive LTV/CAC uplift
Strong project‑management and stakeholder‑influencing skills; able to inspire cross‑functional teams without formal authority
Empathy for patients and clinicians and a commitment to delivering equitable, impactful healthcare
Exceptional written and verbal communication skills, with the ability to zoom from high‑level vision to detailed technical requirements

Nice To Haves

Experience in operations, customer success, or marketing in a high-growth environment
Familiarity with healthcare compliance frameworks (PHIPA, HIPAA, PIPEDA) and data‑privacy best practices
Experience with CRM/marketing automation (Braze) and lifecycle workflows
A strong understanding of subscription and usage‑based business models and monetisation levers
Experience working in healthcare or another regulated industry

Responsibilities

Accelerating activation and engagement
Owning the activation funnel from onboarding initiated through consult booking and owning the questionnaire portion of the refill experience, designing friction‑free, “aha!”‑driven experiences
Identifying, optimizing, and accelerating patients’ moments of value via high‑tempo A/B and multivariate testing
Instrumenting funnel analytics, establishing benchmarks, and communicating learnings that influence our roadmap and resourcing
Understanding and retaining our patients based on their needs
Developing and scaling retention and churn‑prevention programs that protect and grow patient volumes and impact
Leading ongoing measurement of activation and retention, sharing insights in weekly business performance meetings
Contributing to PurposeMed’s Voice of the Customer (VoC) program—planning research, synthesising qualitative insights and advocating for patient‑centred product improvements in collaboration with our design and research teams
Being a key driver of growth and collaboration
Serving as the leader for all Core Experience product-led initiatives, aligning with Marketing, Operations, Clinical, Design, and Data around shared OKRs
Actively sharing input and feedback to other members of the Core Experience team; championing a culture of hypothesis‑driven experimentation, radical candour, and continuous learning
Representing Product in core experience updates, translating complex data into concise, actionable narratives
Collaborating with Design and Technology leadership closely on practices and roadmap alignment of core experience efforts in the context of wider change and new service launches

Benefits

Earn stock options through our Equity Incentive Plan—connect your efforts to PurposeMed’s growth as we work together to improve the lives of our patients across North America.
Work/life flexibility and time off:
Work flexibly within a team that’s remote friendly; we believe that work should fit around your life
20 vacation days and a team that will remind you to use them!
Annual winter break closure
Care for your physical and mental health:
Extended medical, dental, and vision care starting on your first day of work!
8 wellness days
$500 health and wellness spending account
$2,000 mental health coverage with additional free online counseling through Inkblot Therapy and FeelingBetterNow mental health assessments
$20,000 of lifetime coverage for gender-affirming care and procedures
Investment in your learning and growth:
$500 learning fund to use towards courses and other professional development
Our unique People Potential program, in which you'll partner with your manager to identify opportunities to grow and achieve your full potential
Family care:
$3,400 lifetime coverage for fertility drugs
Parental leave program for birthing and non-birthing parents–your choice of:
Short term: 4 weeks off to use flexibly in your first year of parenting
Long-term: 13 weeks EI top-up
Eligible team members and their dependents also receive no-cost access to PurposeMed’s services:
Freddie: PrEP assessment and follow-up appointments
Frida: ADHD assessment
Foria: Gender-affirming care services