Staff Product Manager, Streaming & Growth

Warner Bros. Discovery•Atlanta, GA

About The Position

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN. To see what it’s like to work at CNN, follow @WBDLife on Instagram and X! Job Posting Title: Staff Product Manager, Streaming & Growth, CNN Digital Products & Services We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place. Your New Role… CNN recently launched a new streaming service and is looking for a Staff Product Manager to join our Growth Product team and lead our streaming merchandising initiatives and roadmap. This role sits at the intersection of Product, Growth, and Content Programming, translating our streaming value proposition into clear, compelling in-product experiences that help users better understand what the service is, engage with it and ultimately subscribe. You will partner closely with Editorial, Content Programming, Growth Marketing, and Design to build merchandising capabilities and experiences across high-volume surfaces that drive awareness, consideration and conversion for our streaming product. Your work will directly influence millions of users and materially impact subscriber growth and revenue.

Requirements

Product Management: 4–6+ years of growth product management experience building consumer-facing digital products, ideally in streaming, media or e-commerce environments.
Editorial & Programming Integration: Demonstrated ability to bridge Editorial, Content Programming, and Design teams, translating value propositions and content priorities into effective in-product merchandising experiences.
Funnel Optimization: Experience owning consumer-facing funnel, with a track recording of leveraging product placement, design and messaging to drive user awareness, engagement, and conversion.
User-Centric Instincts: Strong product instincts rooted in understanding what users need to evaluate and subscribe to a premium product, and the ability to translate those insights into compelling in-product experiences.
Systems Thinking: Proven ability to build scalable systems, templates, and frameworks — not just one-off placements — that enable editorial, programming, and marketing teams to execute consistently and efficiently.
Data & Experimentation: Experience improving funnel performance by developing hypotheses and running A/B or multivariate tests to optimize user behavior and conversion.
Cross-Functional Collaboration: Exceptional collaboration skills with a track record of aligning cross functional stakeholders.
Strategic Communication: Clear and persuasive communicator who can articulate strategy, tradeoffs, and rationale to executives, engineering teams, and programing partners.

Responsibilities

Merchandising Product Strategy. Develop, in partnership with our Content Programming, Audience, and Growth Marketing teams, the overarching merchandising product strategy for how we introduce, position, and showcase our streaming product across our owned-and-operated platforms. Define how the value proposition shows up in-product and how we drive users from initial awareness to deeper evaluation and conversion.
Customer Journey Experience. Work with Content Programming and other Product teams to design and optimize in-product experiences for non-subscribers to ensure that our value proposition is consistently and compellingly represented across all high-traffic surfaces (e.g., home page, watch page, carousels/rails, series pages) and that non-subscribers can easily evaluate and engage with our subscription offering.
Merchandising Systems & Capabilities. Build a scalable, flexible merchandising system (including templates and programming modules) that editorial and programming teams can leverage to activate and promote tentpoles, new shows, breaking news, evergreen content, and daily content cycles.
Free/Pay Experience & Funnel Optimization. Define and optimize the end-to-end path from awareness to conversion for our streaming product, including sampling mechanics, free preview rules and paywall strategy. Use data and experimentation to improve exposure, CTR and subscription starts.
Experimentation & Insights. Develop and execute an experimentation roadmap for merchandising placements, messaging and value props. Partner with data team to analyze user behavior, interpret experiment results, and identify opportunities for scale and optimization. Establish and track KPIs for merchandising performance.
Cross-Functional Leadership & Communication. Serve as the connective tissue between Product, Editorial, Growth Marketing, Audience Development, Data, and Engineering with respect to our merchandising strategy and efforts. Clearly articulate strategy, tradeoffs, and expected impact to drive shared understanding of our merchandising priorities and needs across teams.