Staff, Product Manager - Ad Measurement

Walmart•Hoboken, NJ

1d•$132,000 - $286,000

About The Position

Staff Product Manager - Ad Measurement As a part of Walmart Connect’s Product team, you’ll build industry defining omni-channel ad platforms at scale that enable Walmart suppliers to reach shoppers with relevant ads and high performing campaigns while helping shoppers discover products to enhance their shopping journey. If you are motivated by complex, purposeful challenges, this role at Walmart Connect is the fit you’ve been looking for. We’re looking for a Staff Product Manager, Ad Measurement to help reimagine the way we empower advertisers with best-in-class omni-channel measurement and reporting platforms to drive measurement at scale and inform media optimization. This role will lead the effort on building platforms (or partnering with 3P companies) that measure the effectiveness of advertising in driving customer engagement, brand lift, attribution/ROAS, and Sales Lift measurement. You’ll sweep us off your feet if… You’re customer-centric in spirit and in execution You’re able to use metrics to improve performance You’re excited about solving complex challenges You’re comfortable influencing others, leading teams, managing stakeholders, and communicating clearly You have a test and learn mentality and an agile way of working to improve your product You have knowledge in Digital Ad Stack and Retail Media Advertising You’ll make an impact by: Leading product lifecycle from research, requirement definitions, metrics analyses, technical specifications, development, testing, KPIs, and other launch efforts Defining product vision and strategies for your product (or product family), using domain expertise, internal and external best practices, identifying market opportunities and building business cases. Developing and enhancing products – you will manage product roadmaps, align business and technical needs, analyze customer and product data, turn customer insights into actionable initiatives, determine rollout strategy, and manage risks. Conducting industry and competitive analysis to understand the emerging trends in advertising industry to identify new opportunities. Conduct customer research to define customer segments and identify needs to inform product roadmap. Building collaborative relationships with key partners by driving priorities aligned to business goals, communicating and prioritizing product roadmaps, and gaining buy-in from executive leadership.

Requirements

Bachelor's degree or equivalent practical experience.
6 to 8 years of experience in product management in online advertising/ad tech, data analytics, and/or business intelligence/reporting.
Experience in advertising measurement (MMMs, MTAs, Rest-of-Market, Brand Lift, Incrementality, Attribution) strongly preferred.
Sound business judgment as well as ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements and prioritize
Must be able and willing to think and act strategically and tactically
Strong oral and written communication skills are crucial, proven ability to influence others internally and externally
Test and learn mentality and an agile way of working to improve your team’s products.
Option 1: Bachelor’s degree in computer science, engineering, or related area and 7 years’ experience in product management.
Option 2: 9 years’ experience in product management or related area.

Nice To Haves

Master’s degree in a quantitative field (e.g., engineering, computer science, data science, mathematics or the equivalent)
8+ years of experience leading product teams at an Online Advertising / Ad Tech business
Deep understanding of ad measurement solutions, including Incrementality, Attribution, MMMs, MTAs, Brand Lift, strongly preferred
Experience developing product partnerships with external partners
Experience defining product strategy involving cross-functional stakeholders
Master’s degree in Computer Science, Engineering, Business Administration, or related area and 6 years’ experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products,
We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly.
The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart’s accessibility standards and guidelines for supporting an inclusive culture.

Responsibilities

Leading product lifecycle from research, requirement definitions, metrics analyses, technical specifications, development, testing, KPIs, and other launch efforts
Defining product vision and strategies for your product (or product family), using domain expertise, internal and external best practices, identifying market opportunities and building business cases.
Developing and enhancing products – you will manage product roadmaps, align business and technical needs, analyze customer and product data, turn customer insights into actionable initiatives, determine rollout strategy, and manage risks.
Conducting industry and competitive analysis to understand the emerging trends in advertising industry to identify new opportunities.
Conduct customer research to define customer segments and identify needs to inform product roadmap.
Building collaborative relationships with key partners by driving priorities aligned to business goals, communicating and prioritizing product roadmaps, and gaining buy-in from executive leadership.

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
The amount you receive depends on your job classification and length of employment.
It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.